Do You Really Need to Make That Comment?

Do You Really Need to Post That Comment? from

One of the services my company provides is community management for direct sales companies. That means we manage the social media presences for companies, liking and responding to comments, writing content, managing ads, etc. And one thing that never ceases to amaze me is when direct sellers feel the need to comment negatively in public on either their own company’s posts, or on the posts of another company.

Just the other day, for example, we had a consultant comment on an ad a client company was running, telling people that she liked the products from her company better. And whenever I see this behavior, I have to stop and think, WHY would you do that? Do you think it makes you look good? Because it doesn’t. It makes you look petty. Do you think it will get you more business? Very few people will want to do business with such a negative person. And more than that, it makes the INDUSTRY look bad. It makes us look like consultants are not secure enough in their own product, so they feel the need to bash other companies.

And then of course there are the people that feel the need to disagree with a post, just because they can. Usually it’s such a trivial thing. But when you add negativity to a thread, it not only upsets whoever is running the page, but any consultant from that company who loves the company. WHY WOULD YOU DO THAT? It’s not nice, and it’s not necessary.

And I haven’t even addressed people that like to complain on their own company’s page. Which of course makes it harder for everyone in your own company to do business.

If you have a legitimate concern, contact customer service and see if they’re willing to make it right. But if your negative comment is such that you’re only saying it to cause trouble, cut it out. Consultants in our industry should be elevating the industry, not making it harder for people to do business. And it’s likely that your policies and procedures have a clause about bad-mouthing competitors. Every time you post negatively online about another company, you’re violating that.

So the next time you want to post a negative comment about a direct sales company, just because you can, think twice. Is it necessary? Is it kind? Is it ethical? Is there a better way to give feedback?

Chances are, that comment isn’t necessary at all.

Your thoughts?

Tips for Selecting Your Profile Picture

Tips for Choosing Your Profile Photo from

What does your profile picture on your social networks say about you?

What kind of a first impression does it make?

In direct sales, these are very important questions to consider. Far too often, direct sellers don’t give a lot of thought to their profile pictures. And it can wind up harming their businesses.

For example, someone I know was considering joining a network marketing company. This was a pretty experienced person who could build a large team fairly quickly. It was one of those people you hope you can find for your team. They were matched with a potential sponsor who would be this person’s upline. When checking out this potential upline, my friend noticed that their profile picture was pretty off-putting. It was a photo that was a visual representation of a cause this person was very passionate about. And while my friend was on the same page as the potential upline about the cause, he found the profile photo to be a bit disturbing, and it caused him to reconsider joining this person’s team.

First impressions are a big deal.

Now this potential upline only used this photo for her personal profile picture. Her business presence had a different photo. But because she connected with my friend using her personal profile, and because of Facebook’s algorithm, my friend saw her mainly online through her personal profile. Every time my friend interacted with this potential upline, it was with this photo. And every time it turned my friend off.

You may think your business and personal profiles are separate. But if you intend to interact with potential customers and recruits online at all, what you do on your personal profile still matters.

Here are some tips for choosing an appropriate profile photo:

  1. Choose a Good Headshot – Your profile photo is your first “face-to-face” contact with someone online. It is the picture people will see EVERY TIME they interact with you. Choose a good photo of your face. It just makes sense. If it’s your personal profile you might include family members in this photo too, if you want to. But make sure your face is prominent.
  2. DON’T Use Your Logo – People connect with PEOPLE, not logos. Help people feel more connected with you by using your photo instead of an impersonal logo.
  3. DON’T Use Celebrity Photos – If you are doing business online, using celebrity photos makes you look unprofessional. If you are crazy about Justin Bieber, share a photo on your timeline, but help people connect with YOU by using your own photo as your profile photo.
  4. Save Your Cause for Your Posts – Of course you’re passionate about certain causes. Everyone is. But use your timeline posts for these causes. Let people connect with you first, and then you can share your cause once they get to know you.

Choosing a good profile photo matters a great deal when you plan to do business with online contacts. Make sure you consider the impression you’re giving.

What tips would you give for profile photos? What have you seen that has turned you off? Would love to read your comments below.

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