No one likes to think of themselves as a spammer. Those are icky people that live in their mom’s basement and have nothing better to do than hack into our email accounts and send our friends messages about buying “male medication” from Canada, right?
A large majority of direct sellers are joining the ranks of spammers every day. They may not mean to. But unfortunately, their behaviors online are falling right into the category of “spammer.” Are you one of them?
If you have done any of the following activities online, you are, indeed, a spammer.
- You’ve sent a status update to everyone on Facebook, telling them about a new product or special.
- You’ve sent a message to the inboxes of people on your friend list, inviting them to an event that has nothing to do with them (not in their geographic area, they have no interest and have not asked for business communications from you, etc.)
- You’ve used Facebook Events to ask for a vote for something.
- You’ve posted a birthday message or other communication on a friend’s wall, without being asked, which offers a discount if they shop with you.
- You’ve sent out a general status update asking people to book parties.
- You’re jumping on posts by people you’ve never talked to before that seem relevant to your product line or opportunity, and immediately pitching your product or opportunity (either in public or via a private message.)
- You post Twitter status updates about your opportunity, with a link to the “join” page on your personal website.
- You post your contact information or a link to your personal website on the company Facebook Page.
- You send out general status updates about your opportunity, asking if people want to make income, etc (you know, all those things we should talk about face to face or in person once we understand people’s needs.)
- You send game invites or other game-related junk to people who have never expressed any remote interest in your games.
If any of these sound remotely familiar, put down your mouse and step away from the computer! 🙂 It IS possible to use social media to share your business in a way that isn’t spam. But you must invest the time to provide value and build relationships. You know the phrase: people don’t care how much you know until they know how much you care. This is similar…people don’t care what you have to offer until they know that you care about THEM. So stop trying to jump to the sale without doing the necessary preliminaries. You’ll only annoy people, and make the industry as a whole look bad.
Instead, focus on value and relationships. Only then will you experience success using social media for your business.
Have you been guilty of any of these? Do you have something to add to the list? Would love to read your thoughts in the comments below!
Image Credit: sdminor81