10 Signs That You Are a Spammer

No one likes to think of themselves as a spammer.  Those are icky people that live in their mom’s basement and have nothing better to do than hack into our email accounts and send our friends messages about buying “male medication” from Canada, right?

Think again.

A large majority of direct sellers are joining the ranks of spammers every day.  They may not mean to.  But unfortunately, their behaviors online are falling right into the category of “spammer.”  Are you one of them?

If you have done any of the following activities online, you are, indeed, a spammer.

  1. You’ve sent a status update to everyone on Facebook, telling them about a new product or special.
  2. You’ve sent a message to the inboxes of people on your friend list, inviting them to an event that has nothing to do with them (not in their geographic area, they have no interest and have not asked for business communications from you, etc.)
  3. You’ve used Facebook Events to ask for a vote for something.
  4. You’ve posted a birthday message or other communication on a friend’s wall, without being asked, which offers a discount if they shop with you.
  5. You’ve sent out a general status update asking people to book parties.
  6. You’re jumping on posts by people you’ve never talked to before that seem relevant to your product line or opportunity, and immediately pitching your product or opportunity (either in public or via a private message.)
  7. You post Twitter status updates about your opportunity, with a link to the “join” page on your personal website.
  8. You post your contact information or a link to your personal website on the company Facebook Page.
  9. You send out general status updates about your opportunity, asking if people want to make income, etc (you know, all those things we should talk about face to face or in person once we understand people’s needs.)
  10. You send game invites or other game-related junk to people who have never expressed any remote interest in your games.

If any of these sound remotely familiar, put down your mouse and step away from the computer! 🙂  It IS possible to use social media to share your business in a way that isn’t spam.  But you must invest the time to provide value and build relationships.  You know the phrase: people don’t care how much you know until they know how much you care.  This is similar…people don’t care what you have to offer until they know that you care about THEM.  So stop trying to jump to the sale without doing the necessary preliminaries.  You’ll only annoy people, and make the industry as a whole look bad.

Instead, focus on value and relationships.  Only then will you experience success using social media for your business.

Have you been guilty of any of these?  Do you have something to add to the list?  Would love to read your thoughts in the comments below!

Image Credit: sdminor81

8 Responses to 10 Signs That You Are a Spammer
  1. Diane
    March 31, 2011 | 1:45 pm

    #10 is the most interesting one because I get a TON of game invites as well as ones to silly events. Hate deleting all of those announcements-seriously! Thanks sooo much Jen and Sharon

  2. Kim Saquing
    October 12, 2010 | 10:49 pm

    I have another one to add to the list! Tagging people in photos that don’t have anything to do with them, but everything to do with your product. For instance, I friended a gal who owns a cute clothing design company. Recently, every time she posts pictures of a new line that’s available, I get tagged in the photos, which pops up on the wall for everyone to see. Maybe I’m wrong, but I think this is spamming, too.

  3. Tom Doiron
    September 28, 2010 | 11:39 pm

    Dear Jen,
    I just learned of your blog tonight and look forward to following your posts.
    Perhaps you have heard the expression,” it’s easier to get forgiveness than it is to get permission”. To me spammers lean on this idea, but they fail to realize the bad taste their behavior leaves in the mouth of those they spam, even if they are pardoned.

    Wishing You Plenty To Live,
    Tom Doiron
    Atlanta

  4. Johnna Parr
    September 28, 2010 | 9:04 am

    Thank you Jennifer,
    Crazy how many “carnival barkers” there are out there. I personally enjoy sharing and getting to really “know” people, finding out about them and their interests. If it is meant to be that we are to be in business together, this will happen naturally based on the quality of our relationship.
    Appreciate the info..you rock!
    Dream Big, Live Big, Give Big,
    Johnna Parr

  5. Annie
    September 28, 2010 | 8:59 am

    I am FB friends with someone who literally posts more than 3 times each day a status update about his direct selling business opportunity…and ONLY his business opportunity. My company has offered lots of resources and training advising against this and teaching how to use social media in the right way to grow your business, but these kind of individuals don’t get it. What’s the best way TACTFULLY let someone specific know that they are outta control with the spam?– (Aside from sending them a direct link to this blog post.)

    • Jennifer Wassenaar
      September 28, 2010 | 12:19 pm

      Great question! I’ve wondered the same thing.

      • Tom Doiron
        September 28, 2010 | 11:42 pm

        Flag their facebook comment.

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