Facebook is a beautiful tool for the direct seller. An online portal based entirely on building relationships with people? Sounds like a direct seller’s dream, doesn’t it? Since the foundation of what we do as direct sellers is build relationships with others, Facebook offers us opportunities to build stronger relationships which can result in more business.
That said, it’s important to understand what works on Facebook when you’re using it for business, and what you should avoid. While using it well can bring great benefits for your business, using Facebook poorly can cause people to run in the other direction. So here are 10 things you should never post on Facebook, when using it for business.
- Status updates that spam your friends. Just say no to “join my team” and “buy my stuff” updates sent out to the general universe. While these are fine in opt-in areas like Groups and Pages, using these as general status updates is bad form.
- Events that aren’t really events. Events are great for meeting and party reminders. But when you use them to invite people to things that don’t apply to them, or for “vote for me” pitches, they become really annoying. More here: The Use – and Mis-use – of Facebook Events.
- Cat Fights. If someone bashes your company publicly online, get over it. Engaging with someone in an argument online ALWAYS makes you look bad, even if you’re right. You can always check with your company on whether or not they want you to respond (every response raises the visibility of the negative post), but if you must respond, focus on facts and check emotions at the door.
- Pokes. Facebook has done away with a lot of really useful features. Isn’t it about time to lose the Poke? It’s nothing more than a waste of time. Avoid this like the plague.
- Bad Photos. If anyone could remotely take offense to a photo, don’t post it. Even if you think it’s funny. As a businessperson, annoying people is never a good idea. And remember, everything you post reflects on everyone in your company. Does that photo represent your company well?
- Your Birth Year. This one falls more under the heading of safety. But posting your birth year opens you up to identity theft. Yes, you need to tell Facebook your birth year to open an account, but you don’t need to display it for all the world to see. You’re better off avoiding listing birth date info at all on your profile. My info box only shows my website links. Learn more about how to adjust this here: Is Your Business Easy to Find On Your Facebook Profile?
- Your Logo As Your Profile Picture. I say this all the time…people do business with people. If you’re leading with your logo, people will not feel a connection to YOU. The big box stores lead with a logo. The value you bring is the relationship with a person. Make sure your picture is front and center, so people can look you in the eye and feel a connection to you.
- Strong Political or Religious Opinions. I’m not saying you can’t have them. Just don’t post them on Facebook if you’re using it for business. Remember, everything you post can go a lot further than you think, and reflect on every single person in your company. Someone might decide not to do business with a colleague if they disagree with you. Why do that to someone? Share your opinions with your real friends, and keep it offline. Your colleagues and your company will thank you.
- Curse Words. Even if your friends don’t care, for others a swear word is cause for immediate un-friending. Not a good move when using your social networks for business.
- Too Much Information. There is nothing worse that people describing their last medical appointment, in detail, on Facebook. Or any other excruciating experience. Save this conversation for that phone call with your spouse or best friend. Spare your online contacts the gory details.
So that’s my list of 10. What would you add? Would love to read your thoughts in the comments below!
Image Credit: jaycameron