- Facebook Groups can be private, which means you can make your contact information easily accessible to the people in your group, without sharing it with everyone on Facebook.
- You can message the members of your Group right in their inbox.
- You can invite all members of a Group to an Event with one click, without having to select each person individually (such as a special promotion, and online event around a specific topic, a hostess appreciation party…)
These are just a few, but you can see why each of these would be valuable for your business. However, you can’t just set up a group and expect business to come, no matter how often you post to it. A group requires a certain amount of attention if it’s going to bring results for your business.
Here’s what to do to make a group work for you:
- Include your contact information on the Info tab. Make sure your customers know that they can always find your contact information there. (Be sure your personal website address is listed there, too.)
- Invite every customer you work with to join your group. When the customer is completing a transaction with you, say something like, “Would you like to join my special members-only customer club on Facebook, where you’ll have access to styling tips, special offers and events, and more, just for my customer club? Just give me your email, and I’ll send you a friend request, along with a special invite to the customer club.”
- Every couple of days, post a tip, link, deal, or engagement post (contest, quiz, question, poll, etc.) in the Facebook Group. Make sure to check your Group daily, and respond to each person that participates in the Group.
- Every other week, send Message all Members in your Group, telling them about the latest discussions and events happening in the Group. This is particularly effective when you can include a special offer or deal they can get by returning to the group. Stress that they only have access because they’re a member of the group. Include a link to return to the Group and check out what’s going on.
- Every month or so, host a special event for your Group. This can be in-person or online. Host a workshop related to your product line (styling workshop, cooking class, nutrition chat, etc.), host an online “mystery hostess” party, hold a customer appreciation party…whatever it is, make sure it’s of interest to your Group members. Keep track of the types of events that attract the most people, and hold more of them.
By employing these simple techniques, you can create a thriving group of customers that think of you when they need something, and find it easy to contact you.
How do you make a group work for your business? Would love to read your thoughts in the comments below!