Sometimes I get totally burned out on social media.
Yep, it’s true. Between keeping up with all the conversations I have to listen to, the latest and greatest technologies I have to be aware of, trying to constantly put out fresh and valuable content, staying in contact with all my peeps…on the weekends I pretty much unplug and try to stay as far away from it all as I can.
Do you ever feel that way, too?
After all, you also have a day job. You can’t be spending every waking moment on this social media stuff. When I got started with social media, I spent a LOT more time on it than I do now. Now I have clients and phone calls and things to write. A lot of it, actually. Plus, I do enjoy spending time with my family every now and then. You probably do too. You have to make appointments, keep up on the latest products and specials, follow up with customers, and so much more.
We know intrinsically that social media is important. That it can help us do our businesses better. But the information overload is killing us. How on earth do you have time for it all, and the ability to process it?
Here are some suggestions that may help.
- Find a muse. There’s a lot to learn about social media and the conversations going on through it. Find your favorite outlet, and don’t try to go to everything. There are 13 million, five hundred thousand, four hundred thirty-two social media experts competing for your attention. Pick one or two that are really relevant to you, and stick with them. (Would love it if this blog is one of them!) You don’t have to chase after everyone. Find someone who consistently provides you with the information you need to use this technology effectively, and stay clear of the rest. Your tired brain will thank you.
- Give yourself a break. You don’t have to keep up with every single conversation going on. I remember the day I finally gave myself permission to lose track of conversations. It was so free-ing! When you’ve got social media time allotted, focus in on a few people (friend lists help with this.) But you don’t have to stay on top of every single thing. It’s nearly impossible, and you’ll collapse with exhaustion if you try.
- Set a timer. This is really important, guys. If you are spending hours every day using social media, I can pretty much guarantee you’re not making as much money for your business as you could be. Block out the time you want to spend on social media. Maybe it’s 20 minutes in the morning, 10 minutes at lunchtime, and a 10 minute check-in in the evening. Whatever works for you. But schedule it, and stick to it. Otherwise you’ll be spending way more time than you should be, and facing that constant barrage of information that will MAKE YOU TOO TIRED.
- Filter the information. You don’t have to follow every conversation. Set up systems so you can see the conversations that really matter. All those “social media celebrities” talking about their latest and greatest get-together and how smart they all are may be interesting, but does it help you reach your goals? You need friend lists to help you track prospects, and you can focus your time on income-producing activities. Filter out the noise, and you’ll be so much better off.
- Focus. One tool used effectively is better than using 5 that overwhelm you. You’re much better off choosing the tool where the majority of your prospects are, and focusing on using it well. Social media only works if it works for you. Don’t try to do so much that you lose all the benefits.
Now don’t get me wrong. I really do love social media. I love the people I meet, and it warms my heart that there are so many of you that find value on this blog. The idea that there are people out there who can afford to do something more (be it sending the kids to a better school, paying for holiday gifts with cash, making the mortgage or car payment…you know what this business can do) as a result of the words that I write…that’s where it all is for me. I really love you guys, and I want you to be successful. Helping you is the reason I get up in the morning.
But too much of any good thing is still too much. So keep it in perspective, filter what you need to, and don’t forget your income-producing activities.
How can you tighten up on your social media efforts, and cope better with the information overload? Would love to read your thoughts in the comments below.