5 Ways to Cope with Social Media Overload

Can I tell you a little secret?

Sometimes I get totally burned out on social media.

Yep, it’s true.  Between keeping up with all the conversations I have to listen to, the latest and greatest technologies I have to be aware of, trying to constantly put out fresh and valuable content, staying in contact with all my peeps…on the weekends I pretty much unplug and try to stay as far away from it all as I can.

Do you ever feel that way, too?

After all, you also have a day job.  You can’t be spending every waking moment on this social media stuff.  When I got started with social media, I spent a LOT more time on it than I do now.  Now I have clients and phone calls and things to write.  A lot of it, actually.  Plus, I do enjoy spending time with my family every now and then.  You probably do too.  You have to make appointments, keep up on the latest products and specials, follow up with customers, and so much more.

We know intrinsically that social media is important.  That it can help us do our businesses better.  But the information overload is killing us.  How on earth do you have time for it all, and the ability to process it?

Here are some suggestions that may help.

  1. Find a muse.  There’s a lot to learn about social media and the conversations going on through it.  Find your favorite outlet, and don’t try to go to everything.  There are 13 million, five hundred thousand, four hundred thirty-two social media experts competing for your attention.  Pick one or two that are really relevant to you, and stick with them. (Would love it if this blog is one of them!)  You don’t have to chase after everyone.  Find someone who consistently provides you with the information you need to use this technology effectively, and stay clear of the rest.  Your tired brain will thank you.
  2. Give yourself a break. You don’t have to keep up with every single conversation going on.  I remember the day I finally gave myself permission to lose track of conversations.  It was so free-ing!  When you’ve got social media time allotted, focus in on a few people (friend lists help with this.)  But you don’t have to stay on top of every single thing.  It’s nearly impossible, and you’ll collapse with exhaustion if you try.
  3. Set a timer. This is really important, guys.  If you are spending hours every day using social media, I can pretty much guarantee you’re not making as much money for your business as you could be.  Block out the time you want to spend on social media.  Maybe it’s 20 minutes in the morning, 10 minutes at lunchtime, and a 10 minute check-in in the evening.  Whatever works for you.  But schedule it, and stick to it.  Otherwise you’ll be spending way more time than you should be, and facing that constant barrage of information that will MAKE YOU TOO TIRED.
  4. Filter the information. You don’t have to follow every conversation.  Set up systems so you can see the conversations that really matter.  All those “social media celebrities” talking about their latest and greatest get-together and how smart they all are may be interesting, but does it help you reach your goals?  You need friend lists to help you track prospects, and you can focus your time on income-producing activities.  Filter out the noise, and you’ll be so much better off.
  5. Focus.  One tool used effectively is better than using 5 that overwhelm you.  You’re much better off choosing the tool where the majority of your prospects are, and focusing on using it well.  Social media only works if it works for you.  Don’t try to do so much that you lose all the benefits.

Now don’t get me wrong.  I really do love social media.  I love the people I meet, and it warms my heart that there are so many of you that find value on this blog.  The idea that there are people out there who can afford to do something more (be it sending the kids to a better school, paying for holiday gifts with cash, making the mortgage or car payment…you know what this business can do) as a result of the words that I write…that’s where it all is for me.  I really love you guys, and I want you to be successful.  Helping you is the reason I get up in the morning.

But too much of any good thing is still too much.  So keep it in perspective, filter what you need to, and don’t forget your income-producing activities.

How can you tighten up on your social media efforts, and cope better with the information overload?  Would love to read your thoughts in the comments below.

8 Responses to 5 Ways to Cope with Social Media Overload
  1. Kristie Wooten
    February 3, 2011 | 3:53 pm

    This is SUCH a great post Jennifer! I think we all experience this from time to time, I know I have! And just to let you know, your “Find a muse” piece of advice…I have done that. It’s you:) I am so happy I ran across your blog somehow a few months ago, you share great stuff without behaving like one of the ALL hype “Online Celebrities” that you referred to. It’s a breath of fresh air and I truly appreciate that!!!

    Thanks again!!


  2. ginny kinsey
    September 18, 2010 | 8:52 am

    Thank YOU! I ‘ve experienced the overload and believed it was just me not being able to handle all the info as well as others. Your articles are always on track, refreshing to read, give valuable information and are
    easy to apply. Thanks again,


  3. Lisa Kuftinec
    September 17, 2010 | 4:38 pm

    Hi Jen,

    Thank you for a valuable post. Your tips are a great way to ensure we use our time wisely and do not get burnt out. Especially “Focus,” which is something I need to be more mindful of.

    I love social media as well, yet we all need a break.


  4. Lynda Cromar
    September 17, 2010 | 12:48 pm

    Thanks and you are so right! The other thing I do is hide conversations I don’t want to be part of. There are some that are just negative rants. Or there are some that are ranchy in some way. I prefer to keep it positive, and helpful

  5. Jill Shea
    September 17, 2010 | 11:03 am

    Another excellent post Jennifer, thank you! Funny you mentioned the timer thing. At my last sales meeting we talked about the importance of setting a timer to have blocks of time free from social media and any other interruptions while you make calls and prepare for in-home parties. Or use the timer the other way and time yourself for 30 minutes a day or whatever you need to socialize on Facebook. Time is money!

    Love & Success,
    Jill Shea

  6. Jay Cusimano
    September 17, 2010 | 10:56 am

    Hi Jennifer,

    I always try to find the time look at this blog because it is time well spent.
    I usually get on early, look at the posts and comments on my posts then go to the recent posts to see whats new. I may or may not make a post of my own and I delete the curse word comments or those that sound negative.

    I do not waste my time or other’s time inviting them to some barbecue or social event etc., that is too far away to attend. I ignore those invites I recieve not trying to be rude but often wondering why they invite a bunch of people, some they barely know, that can’t possibly attend.

    I check in when I take a coffee break or at lunch then in the evening before shutting down. I have cut my time on here by eliminating most time wasters as I learn what they are but still keep up with the serious socialization whether good for my business or just renewing old friendships. This is cheaper than fueling a vehicle and is paying about the same for me as driving several hundred miles. I know its a “GO” before I go.


  7. Ryan Biddulph
    September 17, 2010 | 10:24 am

    Hi Jen,

    I like your actionable tips.

    Setting up blocks of social media time and taking breaks resonate with me. Generally I go offline around 5PM and don’t go online until 9 the following morning. This prevents social media burnout: wanting to follow every conversation, seeing who RT’ed or Like’d my stuff, etc.

    Thanks for sharing your insight.

    Ryan Biddulph

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