5 Ways to Do Content Marketing Without a Blog

Content marketing is the process of providing interesting, relevant content (tips, ideas, etc.) that people in your target market can use right now without spending a dime.  It’s been shown over and over again, both inside our industry and out, that content marketing is the most effective strategy to use when you want to do business with people on the social web.  People come to know, like, and trust you when you provide them with value, and that ultimately leads to a business relationship.

Now in the ideal world, the foundation of your content marketing approach would happen on a blog.  It’s a place to direct your social networking contacts that isn’t a sales page, and it’s a place to build relationships with people.  But what if your company doesn’t allow you to have a blog as an independent direct seller, or you just don’t have time to maintain one while running your business (and your life)?  Does that mean you can’t do content marketing?

Not at all.

Here are some ways that you can do content marketing, and provide value to your prospects, with just a social networking profile.

  1. Share tips through your status updates.  If I were with a direct selling company that specialized in food, cookware, or entertaining, the following status update would be a great example of content marketing (and note the response it got…people can relate to it.)
  2. Share links to other people’s articles.  You don’t have to be the source to provide value to your prospects.  By providing content from other sources, people come to know and trust you as the “one stop shop” that provides lots of content that meets their needs.
  3. Share non-salesy content from your company’s Facebook Page.  This helps to highlight the value your company brings, and since you’re a distributor with that company, you also are seen as providing value.
  4. Host a free conference call or webinar where you share information related to your product line.  For example, if you sell cooking products, you might talk about time saving techniques in the kitchen.  If you sell nutritional products, you might interview a health expert.  This is a great way to invite people in without making them feel like they have to buy something to gain value from you.  And that builds relationships which ultimately lead to new business.
  5. Set up a Facebook Group where you share tips, ideas, articles that you find on the web, and more.  You can also provide deals and discounts, along with product highlights and info on the opportunity in a group, but keep it to about 10% of your posts.  The majority of the information should provide a great deal of value that people can use right now without spending a dime.

While a blog represents the ideal situation, it isn’t the ONLY way to do content marketing.  You may not be allowed to blog for your business, you may not have time, or you may just not be able to produce content in that way.  That’s OK.  Focus on providing value WHERE YOU ARE online, and you’ll still be able to build those relationships, based on value, that ultimately lead to new business.

How do you provide content of value to your prospects online? Have you seen good or poor examples of this? Please share your ideas and experiences in the comments below!

15 Responses to 5 Ways to Do Content Marketing Without a Blog
  1. Jolly Kollamparambil
    April 19, 2011 | 12:11 am

    Content is the king in the Social media. The Madison Avenue mode of marketing has no place in the social media marketing. Very good to read on…
    Jolly Kollamparambil recently posted..Ganoderma

  2. Nuala McDonald
    April 18, 2011 | 8:57 pm

    You’ve taken a load off my mind with these tips Jen. I’m new to social media & finding it difficult & daunting to get started “blogging” & also time is an important factor. Lots of ideas in this post from you. Keep up the good work.

  3. Debbie Blunt
    September 15, 2010 | 10:22 pm

    And let’s not forget youtube…video is groing in popularity and for those thet don’t like to write, but like to talk this could be a great medium. You could also do product demos, testimonials…the possibilities are endless!

  4. Traffic Lawyer
    June 21, 2010 | 7:22 am

    Great tips Jennifer. In particularly liked “sharing tips through status updates”. It’s a quick and easy way to blog (without actually blogging).

    In the spirit of providing content with value, another good practice is posting helpful information as comments on the blogs of others. I find relevant blog topics using Google Alerts.

    Best, Matt

    • Jennifer Fong
      June 21, 2010 | 8:15 am

      Great tip! Reading/commenting on other blogs is also a great way to get noticed by the influencers in your niche. Thanks for commenting Matt.

  5. Cheryl VanOrnum
    June 18, 2010 | 1:52 am

    Hi Jen,

    Fantastic tips! Creating and maintaining a blog can seem overwhelming for many people juggling oodles of tasks. You’ve given us some great tips for creating a presence online. (Although a blog is fantastic :o) ).

    Thanks for sharing!

    Cheryl VanOrnum

  6. Cheryl
    June 17, 2010 | 2:29 pm

    Thanks for sharing. You always provide a lot of food for thought. I have been using a Facebook group per your suggestion but from what I can tell customers have to go to the group, it isn’t part of their home page listings. So therefore many forget to go look at the group. Am I missing something or another idea for them to look at the group. When I remind them I get positive comments about what is posted there.

    • Jennifer Fong
      June 17, 2010 | 5:18 pm

      I would suggest reminding them every couple of weeks to come back to the group, and highlight the content being shared there. Use the “Message All Members” function.

      • Cheryl
        June 17, 2010 | 6:41 pm

        Thanks for the suggestion. I wasn’t sure if there was another way or not.

        A suggestion for another day is what blog software to use or what to look for if we decide to create a blog.

  7. Christine Staib
    June 17, 2010 | 12:24 pm

    Hey Jen,

    What a great post. I just recently set up a group for my customers in Facebook. I found this information to be very helpful. Even though my customers have opted to be apart of my group I want to give them more than post about buying my product. Thanks for your willingness to share you vast knowledge of Social Networking. Christine

  8. Kate Crussie
    June 17, 2010 | 11:52 am

    Great tips, Jen. I’m still working out my social media plan and this really helps.

  9. Diane Aksten
    June 17, 2010 | 11:13 am

    Jennifer: Thanks for highlighting a GREAT way to get yourself noticed on social networking sites. Those of us who are building home based businesses have a lot on our plate with just trying to do the everyday things involved in building a business; we might not all have time to maintain a blog so utilizing content marketing through our FB status is a valuable and less time consuming way to provide great value and get ourselves recognized as experts.

  10. Christine Casey
    June 17, 2010 | 10:15 am

    Hi Jen,
    Thanks for sharing these great ideas, to which I learned two new great things I can do that I didn’t know before reading your post 😉 I always look forward to reading your blog…thanks! Christine

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