But sometimes we forget that the company Facebook Page is NOT a place to communicate anything and everything to the company. Even if it’s not as extreme as major complaints about products, company policies, etc, what you say can have an impact on the way you and your business are perceived. They can also cause people thinking about your company, who have not connected with a consultant yet, to steer far clear because of consultant behavior.
So here’s a list of certain types of posts I’ve seen, and the perception they create of the consultant that posts them.
- Criticisms of Other Consultants – I recently saw a post by a consultant who complained about how other consultants were dressed onstage at convention. While you might even be correct in your opinion, posting this type of thing so publicly on Facebook says to the world that you are mean-spirited. Why else would you try to embarrass people so publicly? It can also communicate to the world that consultants in your company are less than professional, so why would anyone want to associate with your company? Overall, it’s just not a smart thing to post on the company Facebook Page.
- Self-Promotion – Someone asks about a product or how to find a consultant. Suddenly 13 people jump on that person, offering their services in public. Talk about overwhelming. Or you just post your contact information for the world to see on the company page, trying to use company property for your own gain. (Nothing says desperate like that!) If someone actually posts that they’re looking for a consultant, send a friend request to that person, along with a personal message that you’re a consultant who would be happy to help them (the ball is in their court to accept.) And if you’re just looking for new customers, do it through your own profile…not the company Page. When you try to market yourself on the company Page, you look pushy and desperate, and it’s a big turn-off for potential customers.
- Questions About How to Recruit or Do the Business – Remember that the company Page is a place to promote the brand to consumers. If you’re trying to get advice on how to do the business, go to the education avenues available through your company…a private message board, training webinars, your upline, etc. When you try to get advice on the company Page, you are telling prospects and customers who visit the page that your are not well-trained, and have no idea what you’re doing. Why would someone want to give their business to a company that doesn’t provide proper training?
- Issues with Computer Systems of the Company – Technical issues happen to the best of us. And I promise you that no one in your company intentionally causes critical systems to go down at key times. So when a system goes down when you need it, is the company Facebook Page the best place to tell the company about it? Of COURSE not. This says to the world that the company may have faulty systems, and it also says that you don’t have enough sense to escalate issues through proper channels. The company is of course doing its best to fix systems ASAP, but they don’t have super powers to fix things with telepathy. Be patient, escalate through proper channels when necessary, and stop making the company (and yourself!) look bad on Facebook.
- Questions About Returns – Everyone needs to return a product from time to time. But do you need to announce it to the world? When a potential customer reads on the Facebook Page that you are returning an item, that creates instant doubt about the quality of the product line. And the fact that you’re posting about it says that you’re not completely confident in the product line either…so why would I want to do business with you? If you’ve got an item to return, do it through proper channels. Call customer service if you’ve got a specific question. But use your head and don’t post about it on the company Facebook Page.
- Questions and Comments About Backorders – Whether your company has backorders once in a blue moon or all the time, it’s still not license to talk about it on the company Facebook Page. What this says to consumers is that they can’t trust items to be in stock. So why would they order from you? And what it says about YOU is that you don’t have faith in your company (in fact, we can’t figure out why you’re still with them.) So why on earth should we shop with you? Backorders stink for everyone, especially the company who is struggling with complex supply chain issues that can’t be fixed in a day, no matter how much we might wish they could be. (Trust me…I ran a direct selling company…I’ve been there…I know.) But when you complain about them on the Facebook Page, you are only adding to the headache, and not contributing to the solution in ANY way. Quit it.
I’m sure you can think of other types of posts along the same lines (feel free to share them in the comments below.) But the point is, making posts on the company Facebook Page that cast the company in a bad light not only damage the company, they also make you a person’s LAST choice for a consultant. No one likes to do business with mean-spirited people who don’t have confidence in their own company.
PLEASE….THINK before you post. Every consultant in your company will thank you.
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