A Few More Thoughts From the DSA Be Connected Conference

Toys Donated by DSA Members

I attended the DSA Be Connected conference this week, and it was a fabulous opportunity to learn from some of the people doing amazing things with social media in our industry.  From USANA to Amway to Lia Sophia to Barefoot Books to Stampin’ Up to Creative Memories and more…all of these amazing people came together to bring the industry as a whole forward.

If you use Twitter, I highly recommend you search on the hashtag #beconnected to see some of the nuggets shared by all these incredible speakers.  There is all sorts of information to help use social media for direct sales effectively.

Another goal of the DSA and the Direct Selling Education Foundation (DSEF) is to leave each place we meet brighter because we were there.  So we all “packed a present” to donate to local Boys and Girls Clubs in Las Vegas.  We were even all treated Tuesday morning to a group of kindergarteners from the Boys and Girls Clubs joining us for breakfast.  They dined on pancakes while sitting among cotton clouds of snow, and the real treat was meeting Santa and each receiving a special gift.  It really gave me goosebumps to see how delighted the children were.

Here I am with incoming DSA President Joe Mariano

On Tuesday morning we also had the opportunity to listen to Tony Hsieh, CEO of Zappos.  My biggest takeaway from his excellent talk (although there were many) was the statement that Zappos believes that the telephone is one of their best branding opportunities.  You have 5-10 minutes of undivided customer attention.  What an incredible way to demonstrate the best of your brand.

As a direct seller, you use the telephone all the time.  Think about this point the next time you are on the phone.  What would you do with 5-10 minutes of undivided customer attention?  What would you like to communicate about your brand?  Outstanding service?  Attention to a customer’s detail?  A focus on the needs of the customer? Really think about what that time can do to help you build your brand.

I also enjoyed the opportunity to network with so many of my colleagues doing social media in direct selling companies.  I saw some old friends I’ve worked with throughout the year, and met some new ones as well (Hi Phil and Chad!) 🙂

My new friends Phil and Chad from Stampin' Up!

We learned from Spike Jones, our first keynote speaker, that 97% of word of mouth marketing happens OFFLINE.  It’s the connections we build through our face to face business that get people talking about us online.  So be sure you’re getting yourself out there.  Sitting in front of a computer is not enough.  You have to be engaging one on one, face to face with people in order to really be successful in your business.

I could go on and on about all the incredible value gained from this conference.  It was one incredible session after another.  But I do need to wrap this up.  I want to give a big shout-out to all the hard-working members of the DSA.  They do so much behind the scenes to put on these amazing educational and networking opportunities for our member companies.  Thank you to all of you!

And now comes the fun part…taking all that cool stuff we learned and putting it into practice!

Were you at the conference?  What were your thoughts?  Did you read the Twitter stream?  What did you learn?  Would love to read your comments below.

2 Responses to A Few More Thoughts From the DSA Be Connected Conference
  1. Brett Duncan
    December 10, 2010 | 7:45 am

    Jen – that phone quote from Tony also really struck me. Who would have thought the the hip company Zappos considered the phone to be their technology of choice?

    I also loved the Scentsy case study. So great to see a company in our industry not just doing the direct sales version of what every other company is doing, but actually being innovative.


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