Subject: COMPANY NAME Introduction Video
Let me know if you have any questions and or interest after watching the quick video.
I didn’t recognize the sender, and thought it was a company opportunity pitch (the name of the sender’s company is very similar to the name of a direct selling company.) Since I work with many companies in the industry, and don’t plan to sign up for an individual opportunity, I replied to the email with the subject: Unsubscribe and wrote:
Please remove me from your mailing list.
Here’s what I received back from this individual:
I will remove you from everything… Including all my social media outlets. So much for the invite to connect at the last event we attended.
Why am I sharing this with you? Because there are some lessons here that will help you with your business.
- From the first message, without any kind of intro, I had no idea who this person was, and thought I was receiving just another spam pitch. I met a LOT of people at the event in question. I didn’t realize this was one of those people. If I had a product I wanted someone to consider, and did not want to be considered spam, I would have prefaced the message with, “We met at such and such an event. We talked about…and you asked for more information about my product. Here’s a video that provides more information. After you take a look, I’d love to schedule some time to talk with you. I am available this time and that time. Which works better for you?” See how that leads to a personal interaction?
How this applies to you: When you reach out to new contacts, or contacts that you meet at a party or other event, do you make a point of reminding people where they met you? You’re a lot more likely to “get in the door” if people have some context.
- A video was dropped in my inbox, without me knowing it was coming, or choosing whether or not I had an interest. I’m not a huge lover of video anyway. As a “get to the point” type of learner, I much prefer a live demo where I can ask questions and get the info I need right away, rather than at the pace someone else decides in a video.
How this applies to you: Dropping a video into someone’s inbox is not a great introduction to your product or opportunity. You are essentially requiring someone to invest 3-5 minutes in your video, when they haven’t even invested in you yet. Most likely they’ll ignore it. You’re better off beginning with a live, personal conversation (in person if possible, or at least on the phone.) If you’ve got a great video to share, help them care first, and share the video as a second step.
I am sorry I offended the sender. That’s never my intention, and I do my best. But the fact is that I meet a lot of people, and without some context I don’t always remember everyone immediately. I’m only human.
Use this same mindset when you meet new people through networking and other events, and be sure to provide them with the information that they need, so there isn’t any miscommunication.
What are your thoughts on this?