Last week I wrote about the fact that WordPress.com is now banning MLM blogs on its service. I think this decision is wrong and discriminatory, and I sincerely hope that the companies reading this will have their legal departments contact WordPress about this issue. We all need to get involved if we’re to stop what could be the beginning of a disturbing trend.
I’ve been shouting for a while that direct selling companies need to get involved in training their sales forces on the proper use of social media. There are way too many people out there doing it poorly, spamming the world. And what we’ve now seen from WordPress could be the beginning of a backlash because of the industry’s hands-off approach up until now.
What will happen if, when the industry finally does decide to get involved and insist their sales forces do it right, we find that all the social networks are closed to us? As WordPress has clearly demonstrated, this is a very real possibility. Will the “bad apples” ruin it for the rest of us? Will this incredible business building tool shut out direct sellers forever? It’s not that unrealistic to conceive of.
There is a reason that Charlene Li’s engagement report found that the top 100 Global brands were up 18% in revenues when they actively engaged in social media, and companies that chose not to engage were down 6%. Do we want to be that casualty, because we’re not allowed to participate?
It is imperative that companies get involved RIGHT NOW. They must get educated about social media, create social media strategies at both a corporate, as well as a sales force level, and then insist on training the sales force to get social media right. We must also rise up as an industry and fight when unfair exclusions such as the WordPress exclusion occur. If we allow this to stand as is, it’s going to have far-reaching implications that will negatively impact the bottom line.
EVERY direct selling company should be attending the DSA’s Communication and Internet Marketing seminar this week in Las Vegas. (And I hope you’ll come to the session I’m presenting on creating a Social Media Strategy for your company.) The time is NOW. We can’t put this off any longer or it will be too late.
What do you think?