Sometimes when I read the advice of “social media experts,” I get frustrated, especially when they are theoretically writing advice for direct sellers or small business owners. I mean, if they’re writing for companies with whole departments dedicated to a social media presence, fine. Then that advice makes sense because it can be properly staffed. But when it’s just you, and your main job is being a direct seller and not a social media marketer, then I really start to get worried for people.
Remember, your job is to sell stuff and recruit people. This is what makes you money.
Social media is simply a tool to help you meet people and build continuing relationships with them, in order to sell stuff and recruit people, when you’re using it for business.
If someone is telling you, as an individual direct seller, to blog, and tweet, and maintain a Facebook Page and Profile, and spend time on LinkedIn, and whatever else, find another advisor. This is not your core business and it will take you too much time. You should be spending more time on your income-producing activities than your social media marketing. If you find it’s the other way around, you need to seriously rethink your strategy.
Don’t allow the advice of social media people that overwhelm you. Start small. Stay consistent. In the long run, it will serve you much better.
Image credit: kudumomo