Are You Drowning in Your Social Media?

Sometimes when I read the advice of “social media experts,” I get frustrated, especially when they are theoretically writing advice for direct sellers or small business owners.  I mean, if they’re writing for companies with whole departments dedicated to a social media presence, fine.  Then that advice makes sense because it can be properly staffed.  But when it’s just you, and your main job is being a direct seller and not a social media marketer, then I really start to get worried for people.

Remember, your job is to sell stuff and recruit people. This is what makes you money.

Social media is simply a tool to help you meet people and build continuing relationships with them, in order to sell stuff and recruit people, when you’re using it for business.

If someone is telling you, as an individual direct seller, to blog, and tweet, and maintain a Facebook Page and Profile, and spend time on LinkedIn, and whatever else, find another advisor.  This is not your core business and it will take you too much time.  You should be spending more time on your income-producing activities than your social media marketing.  If you find it’s the other way around, you need to seriously rethink your strategy.

Don’t allow the advice of social media people that overwhelm you.  Start small.  Stay consistent.  In the long run, it will serve you much better.

Your thoughts?

Image credit: kudumomo

5 Responses to Are You Drowning in Your Social Media?
  1. Janette Stoll
    October 9, 2010 | 11:34 am

    I think some people are not using social media wisely, Jen.

    I’ve chatted with some friends who are in the business and they’ll say I’m on Facebook for hours. There’s a strategy when it comes to Facebook, Twitter, LinkedIn and even blogging.

    It’s more about time management than the tools themselves. If someone’s on the Facebook watercooler to shoot the breeze … err that’s not really time well spent towards business.

    Of course you want to be sociable but you don’t need hours to be sociable. I’ve built my business mainly online but again, it’s being really disciplined with time management and having a strategy in place. As I tell my friends, know your bottom line and that is to sell and sponsor. Online marketing is one aspect of your overall marketing strategy.

    Unfortunately, what direct sellers need is learn to attract prospects rather than repel them whether that’s social media or traditional marketing. The days of “pitching” is so over. People will just go online and find someone else.

    Janette Stoll

  2. greg cryns
    October 8, 2010 | 9:48 am

    100% agreement. We cannot allow the social media evangelists to overwhelm us with half truths.

  3. Lisa Kuftinec
    October 7, 2010 | 2:47 pm

    Jennifer, I could not agree with you more.

    Many of the Associates I spoke with at USANA’s International Convention in August had concerns about time management, and felt overwhelmed. I advised them to start with one platform, and build from there. Block out 10-15 minutes a day to start; whatever they felt was manageable.

    I told them social media can help them build their business. However, when it becomes a time drain, or is simply no longer fun, then it is not a useful tool.

    Thank you for another great post (as always)!

  4. Derek Lee
    October 7, 2010 | 1:35 pm

    This is so true Jen! We had a meeting recently with a lot of our crossline associates and I did a training on social media, namely Facebook. One of the items we covered was to make social media a daily part of what you do, but you should *schedule* the activity – typically 15-30 minutes tops. This gives you enough time to comment and like some posts, and quickly review/participate in groups that are related to your business.

    Even though you will pick up prospects that will become customers via social media, you will be growing your business far too slowly, and a better reason, it is not duplicate-able. You need to be doing the activities that you want your recruits to be doing. If you are only building by social media, then that’s all your downline is going to do as well. This is a surefire way to have a very slow growing network – and if people aren’t earning money, your attrition rate will skyrocket.

    Make social media one of the “streams” of prospecting, but your main source for business building is talking to people in person and on the phone. Make sure the time you schedule for your business reflects that the majority of that time should be talking to people/prospects one-on-one (in-person or by phone)

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