Are You Sharing Social Media Content in the Right Place?

Chances are, your company has or is planning to have a great Facebook Page.  On that page, they’re going to share things like specials, information about the opportunity, tips and ideas, charitable work, etc.  There will be LOTS of content on that page, and a handy little “share” link on the bottom.  It would be super-easy to click that little link every day, and get some publicity for your business.

But that’s not the best strategy, because certain types of messages, when shared through a profile, are spam.

Remember, a Facebook PAGE is a place that people “Like” in order to receive business messages from a company.  This includes specials, etc, and they are perfectly appropriate on your company’s Facebook Page.

A Facebook PROFILE is a personal presence on Facebook.  This is a place for friends to connect, share, and build relationships.  It is NOT a place to directly sell things.

So the next time you’re tempted to share something from the company Facebook Page, ask yourself:

  • What kind of message is this? If the message is something that people can use without spending a dime with you, then it’s probably appropriate for your Profile.  This includes information such as general tips, recipes, ideas, humanitarian work, celebrating others, etc.
  • Does someone need to spend money to use this post? If someone needs to spend money with you in order to use the tip, be it purchasing a product, signing up for the opportunity, or in some other way required to make a financial transaction, chances are it should be shared with your opt-in list only.  These are people that have said to you, specifically, that they are willing to receive business messages from you.  This might happen at a party, when you ask people if they’d like to join your Facebook group.  It might be people who sign up for your newsletter.  Regardless of where the consent occurred, at some point they gave you permission to send business messages.  These are the people who should see posts that they have to spend money to use.

You can’t just click the “Share” button and share a post with an opt-in group.  You either need to cut and paste the information, or click the little lock on the bottom and only share the content with specific lists that want business messages from you.

By spending an extra minute thinking about the most appropriate place to share something, you can avoid spamming your friends and contacts, and maintain the level of trust people have given you when they became your friend online.

How do you decide what to share?  Would love to read your thoughts in the comments below!

3 Responses to Are You Sharing Social Media Content in the Right Place?
  1. Dino Baskovic
    February 1, 2011 | 12:34 pm

    The same goes for LinkedIn, and increasingly Quora. Soooooooo many people try to sell themselves, their product or brand on Facebook, etc. when they should be sharing stories and building relationships. Too often, these channels are solely view as pure-play sales or marketing channels, which is entirely missing the point.

    Good post, Jen. People need clarification on this stuff.

  2. Dorothy
    June 25, 2010 | 1:44 pm

    Jennifer, thank you for the best possible explanation of how to decide what to post! It’s pretty easy to evaluate whether people can benefit from your company/biz related comment without spending$.

    After taking your class I realized why none of my sale or product posts got any response, so other than general comments like “I am psyched for a jewelry show” or “We got the coolest fruit order today”, the only biz related posts I make now are tips/advice/recipes etc. I save the specials for my jewelry biz email list or my fruit biz page.

    So glad I “met” you via the Belinda Ellsworth free call last summer!
    Thrilled to have a constant resource of timely, dependable, on-target social media advice.

    Have a “fruitful” day!

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