Are You Spamming with Facebook Events?

In the past few weeks, I’ve received a flurry of non-applicable event invitations from within Facebook from people I’m connected to as friends, but only know because they are consultants with various direct selling companies. We do not have any type of personal relationship, and most times they do not live anywhere near me.

So it’s surprising to say the least when I get invitation after invitation (from different people each time) for summer sales, fundraisers for people I don’t know, and the like. And then it gets quickly annoying when I get notification after notification, both within Facebook and in my email, every time someone (I don’t know) posts on the wall of the event.

Now I typically remove myself from these invites by clicking the x next to my name in the guest list, or if I really don’t want to be invited from the person again I click “Decline” and then ignore all invites from the sender. (Yes, that means you can never send me an invite again.)

Clicking the link at the bottom allows you to stop receiving invites from the organizer.

Clicking the x next to your name removes you from the guest list.

But there are two big issues here that we need to discuss so you don’t become one of those people on Facebook that everyone avoids, because you’re a spammer.

  1. Personal Profiles are Not for Business: Understand the difference between a personal PROFILE (personal account) and a business PAGE on Facebook. You MAY NOT ask people to spend money through your profile. It is against Facebook Terms of Service, and if you get too many complaints about your spamming, you could get shut down by Facebook, thus losing everything you’ve built there. You may talk about your business as it relates to YOU, but you may not solicit business through a personal profile. People who friend you through your profile are not giving you blanket permission to send them business messages.

    A Business Page is an opt-in area where people have given you permission to send them business messages by clicking the Like button on your Page. If you want to tell people about your sale, event, or other solicitation related to your business, you are ONLY permitted to do it through your Page. In fact, if you want to set up an event related to your business, you can do that through your Page (just be sure the Events app is added to your Page.) Share the event on your Page’s wall, and ONLY invite people that have done business with you, or like your Page (one of the reasons you want to friend your customers, in addition to inviting them to Like your Page.) Otherwise you are spamming them.  (Facebook used to give you the option to invite everyone that likes your Page with one click…unfortunately it looks like this is no longer the case, but it doesn’t give you license to invite everyone indiscriminately. Make sure the event is relevant to the invitees.)

  2. Don’t Invite People to Stuff that Isn’t Relevant. Let me say it again. If I don’t know you, have never purchased from you, don’t know the person your fundraiser is for, etc, I will consider your invite to be spam. Don’t abuse the reach of Facebook by annoying people. It’s only going to make you and your business look bad.

Events can be a great feature when used correctly. But when 9 out of 10 invites people receive are spam, it gets annoying fast. Don’t put yourself on the spammer list. Make sure every invite you send is relevant, and within Facebook Terms of Service.

Your thoughts?

11 Responses to Are You Spamming with Facebook Events?
  1. Kymberley
    April 23, 2013 | 2:14 am

    Facebook is forever changing and I think that many people find it hard to keep up with the current changes. It’s great that so many network marketers are sharing their stories and growing together! Thanks for the wonderful info.

  2. Virginia J
    March 1, 2013 | 6:16 pm

    There is also the possibility that most of the individuals who are the culprit of this “event spamming” do not realize that it is happening. There are so many tweaks and lock downs in Facebook that are not default that I think it is easy to “oversend” a message. I’d like to believe that the bulk of individuals in our direct selling realm do not want to piss off the public, and therefore would not go about spamming on purpose.
    Another bit of advice for the rest of us. Put people in groups. create a family, personal, work related, business related, etc. group and put folks into their corresponding groups. That way you can create filters such as “no notifications” in the groups where you do not want to receive these kinds of invitations.
    I know – it should, and is, the responsibility of the SENDER to [do the right thing], but just as an added lock – these kinds of things are available for the general public as well.
    Great post though! Hope it gets the attention it deserves.
    Virginia J recently posted..Dressing You For Success

  3. Rhonda
    September 4, 2012 | 2:55 pm

    In my opinion, I find it just as easy not to click on the events in my notifications, or to go through my event list once a week and decline whichever are non pertinent. There have been event pages put up by people I have not talked to before, but are supporting a good cause, or events that my friends have invited me to that are hosted by an unknown. I have even gone to some and made business sales and contacts. I would not consider those events spam, even thought they reached via the contact you are referring to above. And it takes me all of 2 or 3 minutes to delete those events that I won’t attend, which seems like such a simple solution. So to’s not a hassle at all.

  4. Danyelle Franciosa
    July 9, 2012 | 8:50 pm

    Glad to know about this and I am aware now. So far, I never been received any events that are spammy but I know that there are many kinds of spams. Thanks a lot for sharing this to us!
    Danyelle Franciosa recently posted..nice read

  5. Becca
    July 8, 2012 | 5:45 am

    I received 3 times a month an invitation in different events but I only ignore them coz I don’t know them personally and the events is not available outside the US.So there is no point of accepting those events.

  6. Wumi Oyewole
    July 1, 2012 | 2:38 pm

    In the past, I’ve just allowed the event to pass by when I’m not sure if I want to join, decline or probably attend. I now know how to simply remove myself from the event list without declining the event. Another great tip!

    I concur with you Jen that Facebook Events are really over used by some friends or inappropriately used. Another great post Jen.


  7. Marian Brown
    June 30, 2012 | 6:35 pm

    Love your article. What about promoting others’ businesses on your personal page? I find this a very fine line — for example if a friend in direct sales is hosting an event or having a special, is it appropriate for me to share it with my friends? (I’m not hostess…just a friend helping a friend.)

    Thoughts? Comments?

  8. Pascale Le Bris
    June 30, 2012 | 7:34 am

    THANK YOU!! I shared your post on my timeline today. I’m so sick of the events and the notifications that go with it- like when someone changes the name of the event. The other day, I had an event (an in-person launch party) on facebook (my own) and I invited people that were relevant (key word, right?). Awesome “Yes” success rate with great interactive and proactive (they invited others without me asking!) response. You can’t get anything near that by inviting 400 people to a ‘summer sale’ that’s going on through a regular ol’ shopping cart. I hope the guilty ones read this and learn a little something. Quality over quantity, I say!

  9. Lenore Sanborn
    June 29, 2012 | 1:25 pm

    I do not use events for things that aren’t events and truly only send it to people that I think might want to come, but you bring up an interesting issue here: the use of private profiles versus business pages. It is a tricky line to walk because in direct sales many of us build PERSONAL relationships with our clients. I am one of those that prefers to ONLY use my business page for business, leaving my personal profile personal. However, the changeable nature of Facebook sometimes makes it very difficult to navigate this nuance.

    Until the last day or so, FB would not allow me to tag clients on photos they were in if they appeared on my business page. Meaning that if I posted a photo from a business event, I would need to post it to my personal profile in order to tag people that were there- thereby bringing my business back into my personal profile. This might be fine once in a while- but who really wants to see a post from EVERY party of a friend that is a direct seller. It’s a great powerful tool for my hosts, my business & their guests to relive the experience & encourage booking, but it certainly is in the realm of business- not personal.

    This has been changed in the last day or so, so that I can post on my business page as a person & tag people, but since FB constantly changes & updates its workings, it does make it challenging to formulate a strategy that honors the intention of FB keeping business & private matters separate as well as respecting & honoring the wishes of my clients & non-clients.

    I understand that these policies are mostly implemented to foil the abuse & misuse of these features, but similarly, it makes it even harder to comply. And truly, sometimes I think that those who abuse & misuse these features will often continue to find new ways to do so, whereas constantly changing how things work makes it harder & harder for “rule-followers” to comply.

    • Suzanne
      September 22, 2012 | 10:39 pm

      Lenore, very well said!

  10. Karen Clark
    June 29, 2012 | 11:35 am

    I agree 100% especially since FB made it so any event wall comment by a friend results in a notification to every person invited. I’ve gotten 10 notifications in a row from someone posting pics of their products to the event wall – for a home party 2000 miles away. It’s gotten so I almost immediately decline all invites to avoid this. I could be missing something good, but my time is precious to me. Great post!
    Karen Clark recently posted..Streamline Your Facebook News Feed Without Unfriending Everyone

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