In the past few weeks, I’ve received a flurry of non-applicable event invitations from within Facebook from people I’m connected to as friends, but only know because they are consultants with various direct selling companies. We do not have any type of personal relationship, and most times they do not live anywhere near me.
So it’s surprising to say the least when I get invitation after invitation (from different people each time) for summer sales, fundraisers for people I don’t know, and the like. And then it gets quickly annoying when I get notification after notification, both within Facebook and in my email, every time someone (I don’t know) posts on the wall of the event.
Now I typically remove myself from these invites by clicking the x next to my name in the guest list, or if I really don’t want to be invited from the person again I click “Decline” and then ignore all invites from the sender. (Yes, that means you can never send me an invite again.)
But there are two big issues here that we need to discuss so you don’t become one of those people on Facebook that everyone avoids, because you’re a spammer.
- Personal Profiles are Not for Business: Understand the difference between a personal PROFILE (personal account) and a business PAGE on Facebook. You MAY NOT ask people to spend money through your profile. It is against Facebook Terms of Service, and if you get too many complaints about your spamming, you could get shut down by Facebook, thus losing everything you’ve built there. You may talk about your business as it relates to YOU, but you may not solicit business through a personal profile. People who friend you through your profile are not giving you blanket permission to send them business messages.
A Business Page is an opt-in area where people have given you permission to send them business messages by clicking the Like button on your Page. If you want to tell people about your sale, event, or other solicitation related to your business, you are ONLY permitted to do it through your Page. In fact, if you want to set up an event related to your business, you can do that through your Page (just be sure the Events app is added to your Page.) Share the event on your Page’s wall, and ONLY invite people that have done business with you, or like your Page (one of the reasons you want to friend your customers, in addition to inviting them to Like your Page.) Otherwise you are spamming them. (Facebook used to give you the option to invite everyone that likes your Page with one click…unfortunately it looks like this is no longer the case, but it doesn’t give you license to invite everyone indiscriminately. Make sure the event is relevant to the invitees.)
- Don’t Invite People to Stuff that Isn’t Relevant. Let me say it again. If I don’t know you, have never purchased from you, don’t know the person your fundraiser is for, etc, I will consider your invite to be spam. Don’t abuse the reach of Facebook by annoying people. It’s only going to make you and your business look bad.
Events can be a great feature when used correctly. But when 9 out of 10 invites people receive are spam, it gets annoying fast. Don’t put yourself on the spammer list. Make sure every invite you send is relevant, and within Facebook Terms of Service.