Most direct sales and network marketing company Facebook Pages have a policy that states that you’re not allowed to solicit customers for your personal business there. It just makes sense. First, if a number of consultants all jump onto a post by a customer it makes the customer feel overwhelmed, and scares them off. But it can also cause bad blood between consultants.
Case in point, this morning I saw a post by a consultant on a company’s Facebook Page (whether it should have been posted there or taken up internally is the subject of another post) complaining that she’d been assigned a lead by the company, but when she called to follow up, the customer had already booked the party with another consultant who had contacted her through the Facebook Page. Even though it’s specifically against company policy to contact customers this way.
And of course that consultant was upset. She followed the rules, and lost a party because someone else didn’t. Bad form.
Think about how you would feel if it happened to you. Yes, we’re all in business for ourselves. But we’re also creating a company culture that should lift others in the business. Taking business out from under a fellow consultant creates a culture of negativity that no one wants.
Don’t promote your own business on the company Facebook Page, or try to solicit customers there. If someone is looking for a consultant, send them to the channels your company has set up for this type of request. But don’t steal business from people following the rules. It just makes you look bad, and undermines the ethics this business is built on.