Do you know what to do with it?
Whenever I ask those questions when speaking at a conference, I typically hear the same answers. Almost everyone HAS a LinkedIn account, but no one knows exactly what to do with it.
So as a direct seller or network marketer, do you need a LinkedIn account? How much time does it take to use LinkedIn, and is it worth the investment for direct sellers/network marketers?
The answer is, it depends on your goals and objectives. However if you intend to build your business through recruiting, LinkedIn is essential.
So what can LinkedIn do for your business?
- Show potential recruits your credentials.
- Use the power of recommendations to help people make the decision to join your team.
- Demonstrate your expertise.
- Expose you to people who are looking for new opportunities.
- Establish you as a thought leader.
These days, anyone who is remotely computer literate will Google you if they’re thinking about joining your team (do you know what comes up if people search for you online? You should!) LinkedIn is often one of the first things that comes up. (For me, it’s the 4th thing, after my blogs and Twitter account.) LinkedIn gives you a place to showcase your experience, your talents, and the opinion of others about how effective you are as a leader. And it’s FREE. Why wouldn’t you take advantage?
Plus, many people have found that LinkedIn drives a significant amount of blog traffic. If you are sharing posts with relevant audiences, it can be a great way to entice people to read your blog, and ultimately sign up for your list. Once that happens, you can market your opportunity more directly.
If you’d like to learn more about how to optimize your LinkedIn profile, and use LinkedIn features to promote your business (without crossing over the line and annoying everyone!) I invite you to check out the tele-class I’m offering next week (it will be recorded if you can’t make the live session. Click here for more details: Using LinkedIn for Your Direct Sales or Network Marketing Business Course
Are you using LinkedIn? What benefits have you seen for your business? Looking forward to reading your comments below.