When I did sales presentations as a direct seller, one of my favorite parts of the presentation was the “Why Bag.” (hat tip to Julie Anne Jones.) This was a little bag in which I had visual representations of why I loved being a direct seller with my company. A small toy plane represented the travel. A photo of my kids represented time with my family. Etc. And people at the party were engaged at a whole new level, because there was a visual element, instead of me just talking at them about the opportunity. It was a far more effective way to have the conversation.
And this visual element should be carried over to your social media presence as well.
I think one thing we far too often neglect as direct sellers is the powerful use of images in our social media profiles. We can talk your ear off when it comes to our sales pitch. But we far too often neglect that powerful adage: A picture is worth a thousand words.
Both images transport you, don’t they? The first one makes you hungry. (Sorry.) The second one makes you dream of vacations and beaches, and a lifestyle that lets you get there.
When you share messages about business through your social media profile, don’t get so hung up on the words that you neglect the images. Pictures can often provide a greater impact. And studies have shown that people are more likely to interact with Facebook Posts that include multi-media, as opposed to just text.
Where do you get pictures? Start with what your company provides to you. They may have an image library. You can also use creative commons images. Here’s a post about how to use them, and appropriately credit the image owner: How to Find Images for Your Posts
But don’t neglect the powerful images that help you tell your business story. They can take your online messaging to a whole new level.
How do you use visuals in your online marketing? Would love to read your ideas in the comments below.