Be Clear About Your Marketing Messaging

When you market your business, it’s important to be clear on what it is you are trying to communicate.  If you are a direct seller, your company probably has an “about” page on their website.  Have you read it?  What makes your products, your company, your offer compelling for your potential customers?

Before you write a blog post, set up a profile, or hold a live party, take some time to make sure you’re clear on your message.  Answer these questions:

  • What do I have to offer? (both in terms of product and opportunity)
  • What makes my products better than other products?
  • Why did I get involved with this company?
  • What makes my company special?
  • What benefit will someone gain when they purchase from me?

Once you’re clear on your positioning (a.k.a. why people should purchase from you instead of someone else), then you’re in a better position to market yourself, because your messaging will be clear.  Prepare your 30 second commercial/elevator commercial, highlighting what you do and the benefit to your potential customer.  Then you can decide which tools to use from your arsenal to present your products and company to your prospects.

Remember, once you’ve established your networking relationships, you can leverage them for a profitable business.  Give people enough of a chance to talk about themselves, and they’ll eventually ask about you.  By being clear on your marketing message, you’re prepared to get attention with your 30 second commercial, and then schedule your presentation, send them to your blog or your profile, or schedule your in-home show.  Whichever tools you use to market yourself, start by having a consistent message in order to be sure you’re always providing prospective customers with a clear idea of what you have to offer, and how it will benefit them.

2 Responses to Be Clear About Your Marketing Messaging
  1. Stephanie Nivinskus
    February 8, 2011 | 8:05 pm

    Good points, Jen. I’ve been teaching lots of direct sellers over the past 6 months the importance of differentiation. There could be zillions of people selling the same products that you sell, BUT if you have a unique offer that meets a specific pain point (which everyone can have, by the way…you just have to give it some thought) the RIGHT people will choose to buy what you’re selling. For example, there are loads of people selling Mary Kay–but if a Mary Kay consultant makes it her business to meet my personal pain point, you better believe I’m gonna hand my cash her direction. If you want to sell more, do these three things and it’s a slam dunk:
    1) know who you WANT to work with (be SPECIFIC!)
    2) know what pain points your target market shares
    3) create a compelling offer to overcome the pain point
    ***TA DAH*** Simple, eh??
    Stephanie Nivinskus recently posted..Answers to Frequently Asked Facebook Questions

  2. Vannie Ryanes
    January 30, 2009 | 6:15 am

    A good article. It is clear and offers excellent advice to direct seller’s.

    Vannie Ryanes, Independent Watkins Associate 107649
    http://www.watkinsonline.com/ryanes

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