Be Specific!

This week I asked the question on my Facebook Page, “What’s the number 1 thing you need to do this week to build your business?” And there were a lot of responses. But I found that I often had to encourage folks to be specific in what they needed to do.

You see, it’s very easy to say “find new leads for my business.”

But how?

We all know the outcome we need. But what’s more important is the road map. HOW will you generate new leads? Will you:

  1. Make a new List of 100 people you know, and then start calling those folks?
  2. Participate in a vendor or networking event to collect leads, and then follow up within 3 days?
  3. Host a free webinar related to your product line (for example, learn about the latest fashions this season) to gain new leads, and then follow up with a special offer for attendees?

You see the difference between the three items above, and “find new leads”? The three items above are specific things you can do to find new leads. The leads are the outcome, not the activity.

If you want to grow your business, you have to get specific. Growth requires specific, intentional actions that are planned out. Hoping you’ll think of something to achieve the end won’t do it.

What specific actions do you need to take this week to achieve your desired growth? Share with us in the comments, and then make your plan to get it done. Go!

2 Responses to Be Specific!
  1. Anne Schabert
    March 16, 2011 | 9:47 am

    Thanks, Jennifer, this is one topic that I think is more responsible for “failure” in MLM than anything else. We are told what to do so many times, but very few people who come into direct sales know how to do what is needed and they get discouraged and quit before they learn to be creative and think, “Now how am I going to achieve that.” Thanks for your service to all of us!

    • Jennifer Fong
      March 17, 2011 | 10:49 am

      Thanks for the kind words Anne. It truly is about getting down the road map. Specific, intentional actions are what bring success!

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