Blogs Help Women Make Purchasing Decisions

Direct sellers, and direct sales companies, have you thought about how a blog can help your business? I found a very interesting article on the she-conomy blog today, which discusses how women use blogs to share recommendations and advice. The whole article is here: http://she-conomy.com/2008/10/27/why-women-trust-blogs/

Some interesting facts from the article:

36.2 million women actively participate in the blogosphere every week, either writing blogs or reading and commenting on them.
HALF of the women surveyed say that blogs influence their purchasing decisions.

With facts like these, it’s clear that direct selling companies and direct sellers that blog have an advantage over those who don’t. By serving as a trusted resource for information, women (who make 85% of a household’s purchasing decisions) are more likely to purchase your product. They are also more likely to recommend useful blogs to friends, which expands your reach as a direct seller.

Social media, including blogs, in so many ways mirrors what we currently do as direct sellers. Think about it: when women sit at a home party, what do they do? They learn from the consultant, give opinions to one another on the products, and are ultimately led to make a purchasing decision. In the online world, the consultant provides information through a blog, prospects share their opinions through online communities, and ultimately people make purchasing decisions. These conversations can happen over longer periods of time, however, and people don’t have to be present to be part of the conversation, since it’s available online 24/7.

To learn more about blogging and other ways to use social media to build your growing direct sales business, check out my upcoming training events by clicking here.

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Business and Technology Excellence with Jennifer Fong

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