BlogWorld in Tweets

Super excited to share with you today some of the things that I learned at BlogWorld in NY this week. There were MANY incredible sessions, and my goal was to soak up just as much information as I possibly could. I wanted to start with an overview of a lot of the “tweets” or thoughts that I shared via Twitter during the sessions. Unfortunately not everything was captured this way, as there were a lot of problems with the wi-fi in the Javets Center. But here are some of the tweets I shared during the conference. Would love to read about which ones resonate with you.

  1. You can absolutely measure social media. The problem is WHAT to measure. @jaybaer
  2. “If you don’t trust your employees with social media, you don’t have a social problem, you have a hiring problem.” @jaybaer
  3. The best corporate blogs aren’t about your company…because you aren’t that interesting. @jaybaer
  4. Social media is about people not logos. @jaybaer
  5. Have your antenna up so you can capitalize on people’s point of need @jaybaer
  6. Every company will eventually be social because customers demand it. @jaybaer
  7. 88% of all Americans now have internet access. That’s 9 out of 10. @webby2001
  8. Nearly 2/3 of homes with internet access have wi-fi. @webby2001
  9. 1/3 of all Americans have mobile phones. @webby2001
  10. The majority of Americans (52%) have a social networking profile.@webby2001
  11. 51% of Americans have a Facebook account. 8% have a Twitter account. @webby2001
  12. Twitter users are a bit younger than Facebook users. @webby2001
  13. Habitual social networkers tend to be young and female. Good for marketers to know. @webby2001
  14. 56% of social networking users visit those sites every day, 1/3 several times a day. That’s 46M Americans – @webby2001
  15. 91% of frequent social networkers own mobile phones. @webby2001
  16. 1 in 4 follow brands and companies on social networks. @webby2001
  17. 80% of people that follow brands do so mostly on Facebook. @webby2001
  18. We’re placing far too much emphasis on metrics from Twitter, when such a small subset of the population uses it. @webby2001
  19. Life and commerce happen offline. Don’t forget to measure them there. @webby2001
  20. Ask folks “how did you hear about us?” don’t just rely on clickstream data. Commerce really happens offline often. @webby2001
  21. There are lower return rates and more consumer trust in products that have a few negative online reviews along with the positive ones. @ekaterina
  22. Fastest growing social networking group? Hispanic (16%). Where? FB (98%). On what? Mobile phones. (91%)  @imagefreedom
  23. From a PR perspective, the more options you can give to a blogger (i.e. sample tweets, different ways to share your message) the better says @ginidietrich
  24. Of those who received a response in reply to a negative review, 33% turned around and posted a positive review @ekaterina
  25. You need posted Facebook Page guidelines, telling fans what you will and won’t tolerate. Post them to your info tab. @ekaterina
  26. Hire an experienced brand manager…don’t rely on an intern to be the voice of your company! @ekaterina
  27. In crisis management, know when to walk away and continue with business as usual. @Ekaterina
  28. Address issues offline when necessary. It doesn’t all need to occur on the Facebook Page if everyone else gets it. @Ekaterina
  29. Make sure you understand your market’s mobile behavior before developing an app! @NeilEdwardsUSA
  30. Make sure you build into your app tools for your marketing manager to use to incent customers to come back after 1st adoption @NeilEdwardsUSA
  31. Ads work much better than sending updates to fans and friends of fans. @justinkistner
  32. Images are the most important part of your ad. @justinkistner
  33. Most clicked on Facebook Posts: touching, emotional stories; provocative, passionate debates (2-3x more!) @justinkistner
  34. You want 1-3% of your fan base actually engaging with your content. @justinkistner
  35. On YouTube, feature your URL with a call to action at the start of your video (use http://) so people don’t have to “Show more” to find it. Then get the URL in there several times. @julieperry
  36. On YouTube, feature some content on your channel (even if it’s not your own). Start by building and featuring video playlists of content you like. Great way to build a YouTube presence without having to create your own content. @julieperry (Your company page is a great place to start!)
  37. The more subscribers you have, the more your videos display in the search. @julieperry
  38. Your YouTube channel name should be niche specific keyword-focused. (what you do, sell, your mission, etc.) @julieperry
  39. YouTube demographics: Median age 33. median income 74k tech savvy 71% employed 69% at least college educated, 47% married, 64% describe themselves as “tech savvy” @julieperry

I’ll be expanding on these more this week, and talking about what they mean for direct selling specifically. I’m especially excited about the idea of individual direct sellers setting up channels on YouTube where they set up playlists of company videos. What a great way to create additional visibility for your company. And with YouTube serving as the 2nd most popular search engine in the world, there’s a LOT of potential there.

Again, would love to hear your reactions to some of this content. What resonates with you? Looking forward to reading your thoughts in the comments!

3 Responses to BlogWorld in Tweets
  1. Catherine James
    June 1, 2011 | 8:03 am

    Love the information, thank you for taking the time to share it. . . In a couple of weeks I’ll be working with our Jordan Essentials Reps about how to put up a facebook page, and some of your comments will definatley help them realize the importance of being out there on facebook.

  2. Robin Smith
    May 31, 2011 | 3:34 pm

    I also wanted to add that the statistics in today’s post are amazing. Very useful information that should help small business and direct sales owners. I enjoy your posts and look forward to them every day.

  3. Robin Smith
    May 31, 2011 | 3:22 pm

    Hi,

    We are in the process of starting a facebook page for the school district I work for. I would like to post Facebook Page guidelines, telling fans what you will and won’t tolerate under the info tab. Do you have any examples?

    Also, our superintendent isn’t sure he wants comments available all the time. Is there a way to turn comments off of a page? There are times when he just wants to push the info out to people and not receive comments. I know how to do this on my personal account, but I just want to do this to a page I administrate?

    Thanks

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