Build a Bigger Business with Social Media this Summer

Social media can be a fabulous tool for helping you build a bigger business this summer.  One of the challenges in our industry is that a lot of folks find that their business slows down in the summer.  There are many reasons for this, but one of the big ones is that, as consultants, we often go on vacation and book fewer parties/make fewer appointments.  Since many of our customers are in “vacation mode,” we go into vacation mode ourselves, which results in fewer sales, and a slower business come fall.

But social media can actually help you maintain, and even build, your level of business in the summer.

I love the story a consultant shared with me about how she used Facebook to open a brand new state for her company.  She and her husband were traveling to a different state that summer where her company did not yet have a presence.  She thought it would be a great opportunity to introduce her products and opportunity while she was there.  So she went onto Facebook and looked up her old high school friends.  She found someone who now lived in the state she was visiting, and she sent her a message through Facebook.

The message started by catching up…how was the friend, what was new, here’s what was going on in her life now.  Then she shared that she was with her company now, and was traveling to the state.  She was looking for someone who might be interested in hosting a party while she was there, and did the friend know of anyone that might be interested.  (Note she didn’t put the high school friend on the spot by asking her directly to host…she asked if she knew anyone that would be interested.)

The friend responded by saying she would LOVE to host a party.  As a result, that consultant opened up a brand new state for her company.

As you travel this summer, don’t look at that as a reason to halt your business.  Rather, use the social media tools at your disposal to make connections with people in the area ahead of time.  That way, you’ll be able to continue your business, and create new opportunities in new places.  And that can result in an even bigger business come fall.

How will you use social media to build your business this summer?  Would love to hear your thoughts in the comments below!

8 Responses to Build a Bigger Business with Social Media this Summer
  1. Janelle Hansen
    July 3, 2010 | 5:06 am

    Paula,
    I’m new to facebook – how do you publish your newest projects there?

  2. Paula Stapleton
    July 2, 2010 | 6:49 pm

    I use Facebook to raise interest in my business. I publish my newest projects & products on my facebook page to let people know what’s new. It’s a great way to let people know what you’re doing!

  3. Catherine James
    July 2, 2010 | 10:11 am

    Love the idea of hosting a party in the state that you’re traveling to. Will have to reach out on facebook, especially since we have some weekend trips planned.

    I know I always have catalogs with me, but a party would be a plus!

    • Jennifer Fong
      July 2, 2010 | 11:55 am

      And the best part is that the trip is then a tax write-off! 🙂

  4. mike mikovich
    July 1, 2010 | 9:09 pm

    Thanks Jennifer, this is great information that we should always keep in mind. With that being said, have a great summer and keep cool, don’t want to get too hot out there 🙂 Mike

  5. Beth Bennett
    July 1, 2010 | 1:23 pm

    This works so well AND has the added tax deduction benefits.

    • Jennifer Fong
      July 1, 2010 | 1:35 pm

      You are so right Beth!

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