Social media can be a fabulous tool for helping you build a bigger business this summer. One of the challenges in our industry is that a lot of folks find that their business slows down in the summer. There are many reasons for this, but one of the big ones is that, as consultants, we often go on vacation and book fewer parties/make fewer appointments. Since many of our customers are in “vacation mode,” we go into vacation mode ourselves, which results in fewer sales, and a slower business come fall.
But social media can actually help you maintain, and even build, your level of business in the summer.
I love the story a consultant shared with me about how she used Facebook to open a brand new state for her company. She and her husband were traveling to a different state that summer where her company did not yet have a presence. She thought it would be a great opportunity to introduce her products and opportunity while she was there. So she went onto Facebook and looked up her old high school friends. She found someone who now lived in the state she was visiting, and she sent her a message through Facebook.
The message started by catching up…how was the friend, what was new, here’s what was going on in her life now. Then she shared that she was with her company now, and was traveling to the state. She was looking for someone who might be interested in hosting a party while she was there, and did the friend know of anyone that might be interested. (Note she didn’t put the high school friend on the spot by asking her directly to host…she asked if she knew anyone that would be interested.)
The friend responded by saying she would LOVE to host a party. As a result, that consultant opened up a brand new state for her company.
As you travel this summer, don’t look at that as a reason to halt your business. Rather, use the social media tools at your disposal to make connections with people in the area ahead of time. That way, you’ll be able to continue your business, and create new opportunities in new places. And that can result in an even bigger business come fall.
How will you use social media to build your business this summer? Would love to hear your thoughts in the comments below!