Building Holiday Business with Social Media

This week I asked my Facebook Page community if they were using their computers less because they were focused on their face to face businesses during the busy holiday season.  The answer surprised me…direct sellers are actually spending MORE time on their computers.  Why?  Well, as my wise friends shared with me, with more face to face business comes more follow-up!  And social media tools actually end up SAVING these consultants lots of time, while allowing them to stay in touch with customers when these customers were most likely to buy.  How smart!

And so it got me to thinking about how you can use social media to save you time and build your business this holiday.  Here are some tips:

  • Ask every customer for their email, and find out if they’re on Facebook.  You might even make a mark on their order form if they’re on Facebook.  Send a friend request to all of them so you can stay in touch.
  • Invite all customers to join you on your Facebook Page.  Use the “Suggest to Friends” link on your Page within 1 day of their transaction (which is why you want you want to send them a Friend request), so they remember who you are, and send a personal note with the Page recommendation.
  • Share a daily holiday time saving tip on your Facebook Page.  Make it super-simple for your customers.
  • Do you have Wish Lists for all of your customers?  Throughout the year, invite each customer you work with to create one when they shop with you, and label each item with who they think it would be perfect for.  Keep a copy, and during the holidays you can offer a “holiday gift list” service, where you provide the list again with everyone’s name next to it, and how to order.  How simple is that for them?
  • Also on the Wish List theme, check out the host and guest specials your company is offering through the holiday season, and contact those customers with those items on their lists (if they have time for a phone call, great, but you can also reach out to them via email or Facebook).  Let them know they can get items on their list by hosting or attending a party.  (It’s best to keep customer wish lists electronically-such as in a spreadsheet-so you can easily search this information.)
  • Your customers are busy during the holidays, too.  They may not have time for a phone call with you right now.  But they may have time for a quick update from you via email or your Facebook Page with links to order and get it delivered right away.
  • You might even want to provide templates customers can use to make their holiday shopping more organized.  Create a simple Word document with a table that leaves room to enter gifts and recipients.  Save it to an online document source (I use the media section of my blog, but you can also use a free service such as FileDropper), and post a link on your Facebook Page for your customers (you can also email this to your list.)  By saving this list, a customer will have a record from year to year.  How convenient!
  • Don’t forget your newsletter!  Send monthly holiday time-saving tips (keep it short!) to your customers, and include info on how to host a party or shop with you for the holidays.  Be THE source they need for time saving info.

So those are some of my tips to build holiday business.  What are yours?  Would love to read your thoughts in the comments below!

7 Responses to Building Holiday Business with Social Media
  1. suzanne
    November 10, 2011 | 11:54 am

    Ooooh, great tips, of course!!! Love your insights!

  2. Kathy Procario
    November 12, 2010 | 6:21 pm

    Making that initial personal, face-to-face contact is still most important. Once that’s done, social networking is amazing. After recent unsucessful attempts to contact a customer who expressed interest in my business. I sent an E-mail with a suggestion for a “virtual party” and she loved it! What a great way for her friends and family to get some holiday shopping done while they shop from their seat and not on their feet!

    • Jennifer Fong
      November 12, 2010 | 6:34 pm

      Sounds like a great idea Kathy! Good for you, following up!

  3. Kelly Robertson
    November 11, 2010 | 8:46 am

    Great Article, Jen! I’ve tried most of what you suggested but as always, you give me new ideas to increase my business success – thank you! Hugs, kelly

  4. Barbara Holm
    November 10, 2010 | 11:13 am

    What is the actual process of setting up a table on Word, saving it on filedropper and adding a tab on my facebook page? Add it to my fanpage or my regular facebook page? When I friend my new customers, etc., then you would suggest friending them to my facebook fanpage not my regular facebook page, right? Thanks for all your practical insights! Have a great day!

    • Jennifer Fong
      November 10, 2010 | 2:00 pm

      You would simply create your Word document (check Word Help if you need instructions on using that program), and save it to your computer. Then you can go to Filedropper and upload your file. Filedropper will give you a link to the location of your document. Copy that link, and paste it wherever you want to provide access to it. It might be as part of a status update on your Page and/or Profile, part of a blog post, etc. I’m also of the opinion that you want to connect with customers on both your profile AND page. That way, you can give biz-specific messages on the page, and still build relationships through your profile. Hope that helps!

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