This week I asked my Facebook Page community if they were using their computers less because they were focused on their face to face businesses during the busy holiday season. The answer surprised me…direct sellers are actually spending MORE time on their computers. Why? Well, as my wise friends shared with me, with more face to face business comes more follow-up! And social media tools actually end up SAVING these consultants lots of time, while allowing them to stay in touch with customers when these customers were most likely to buy. How smart!
And so it got me to thinking about how you can use social media to save you time and build your business this holiday. Here are some tips:
- Ask every customer for their email, and find out if they’re on Facebook. You might even make a mark on their order form if they’re on Facebook. Send a friend request to all of them so you can stay in touch.
- Invite all customers to join you on your Facebook Page. Use the “Suggest to Friends” link on your Page within 1 day of their transaction (which is why you want you want to send them a Friend request), so they remember who you are, and send a personal note with the Page recommendation.
- Share a daily holiday time saving tip on your Facebook Page. Make it super-simple for your customers.
- Do you have Wish Lists for all of your customers? Throughout the year, invite each customer you work with to create one when they shop with you, and label each item with who they think it would be perfect for. Keep a copy, and during the holidays you can offer a “holiday gift list” service, where you provide the list again with everyone’s name next to it, and how to order. How simple is that for them?
- Also on the Wish List theme, check out the host and guest specials your company is offering through the holiday season, and contact those customers with those items on their lists (if they have time for a phone call, great, but you can also reach out to them via email or Facebook). Let them know they can get items on their list by hosting or attending a party. (It’s best to keep customer wish lists electronically-such as in a spreadsheet-so you can easily search this information.)
- Your customers are busy during the holidays, too. They may not have time for a phone call with you right now. But they may have time for a quick update from you via email or your Facebook Page with links to order and get it delivered right away.
- You might even want to provide templates customers can use to make their holiday shopping more organized. Create a simple Word document with a table that leaves room to enter gifts and recipients. Save it to an online document source (I use the media section of my blog, but you can also use a free service such as FileDropper), and post a link on your Facebook Page for your customers (you can also email this to your list.) By saving this list, a customer will have a record from year to year. How convenient!
- Don’t forget your newsletter! Send monthly holiday time-saving tips (keep it short!) to your customers, and include info on how to host a party or shop with you for the holidays. Be THE source they need for time saving info.
So those are some of my tips to build holiday business. What are yours? Would love to read your thoughts in the comments below!