Can Social Media Really Make You Money?

I began investing my time heavily in social media in December of last year, when it became clear that the economy was not doing good things for my current business.  At first, I hoped that social media would save my business, and was approaching it from that perspective.  However, without a clear understanding of how social media could help my business (there was certainly a learning curve) I did not efficiently apply the principles, and did not have enough time to make it work before the money ran out.

I used my last dollars to pay for a telesummit on social media, and it was the best investment I have ever made.  I wasn’t able to listen to the courses live because my business was in the process of folding, and all my time was invested there, trying to do that the right way.  However I had been wise enough to pay for the upgrade that included the recordings, and after I got over the trauma of losing a business I had given EVERYTHING to, I grabbed onto social media like a lifeline.  I began listening to the training calls, and applying the skills I learned, with the intention of finding a job.  We’d lost everything as a result of the failure of our business (my husband and I both ran the business, so we had no other income source), and in my mind a job was a necessity.

My job search strategy was to position myself as an expert on social media in my industry, direct sales, with the intention that companies would see this skill, which is relatively new to the industry, as a very desirable trait.  There aren’t too many people in my industry at the corporate level using social media yet, who have the background of serving as CEO of a direct sales company.  With this unique skillset, I thought I could better find a job.

What I didn’t anticipate is that people would start coming to me, asking me to help them with social media.  I received speaking invitations, joint venture opportunities, and more, because I was uniquely positioned in my niche.  I began to realize that this could actually be a real business opportunity, that could actually make money.  Thus the strategy that I teach to others was born.  When I talk about these techniques, you need to keep in mind that I am sharing with you what I have actually done with NO MORE MONEY in my pocket.  Scared about the mortgage no more money.

If this resonates with you, then listen carefully.  Because by following the exact same strategy that I teach, I AM making money.  And I am making money doing EXACTLY what I am TEACHING YOU TO DO.  I did not enter the social media arena with the intention of making money that way.  I entered social media with the intention of positioning myself to find a job.  Sometimes the universe has other ideas, however.

These skills can really help you make more money with your business.  And I now have a passion for helping people learn how to do it, because it helped me out of a desperate situation.  And believe me, I KNOW that I am not the only one in that kind of a situation these days.  If you want to learn more about what I’m doing, please attend one of the events I’m speaking at, sign up for private coaching (this link has a special offer that I am extending to my blog readers), and join my Facebook group.

Those of you who know me personally know that I have a passion for helping others.  My last company donated 100% of its corporate profits to charity.  We gave away over $150,000 in the last 3 years.  I would love to help you get yourself out of a challenging situation and make more money.  It IS possible, and you can do it by creating value for others.  It’s an incredible opportunity, and I look forward to walking this journey with you.

Here’s to your incredible success.

Jennifer Fong

11 Responses to Can Social Media Really Make You Money?
  1. liajen
    April 2, 2009 | 3:19 pm

    Hi Ruth,
    When you say several things, do you mean you run several businesses? If your targeted niche audience is different for each business, then I recommend setting up different groups for each niche. However in a program such as Facebook, where you are friend-ing different people, an easy way to keep track is through the Friend List feature. Does that help?

    Jennifer

  2. liajen
    April 2, 2009 | 3:16 pm

    Hi Karen!
    It’s been my experience that direct sellers selling products can derive just as much benefit from social media as those that sell information products. It all goes back to creating the raving fan base that hears from you regularly (just like in your face to face business). When you demonstrate how you can help them solve their problems, and provide valuable information, you become someone they trust and are more likely to purchase from. There is a direct correlation. Direct sales is such a people business. I have been saying for years that there is such a parallel between what successful direct sellers do face to face, and the strategies that work online in social media.

    I agree that there is no get rich quick answer. That is why social media should only be one component in an overall business strategy. However it DOES give you access to more people, as you said, and then the direct seller must use the strategies that serve us well to develop those connections, meet people’s needs, provide excellent customer service, and become a valuable resource that people turn to when they have buying needs.

    In an economic environment like the one we are experiencing today, people need options that will enable them to reach more people and make more money, as our traditional methods are not currently making the majority of consultants the same money it used to. Social media is one way to do something new that will help the direct seller make more money.

    Jennifer

  3. funfelt
    April 1, 2009 | 5:30 pm

    The reality is that using social media to make money is kind of a misconception, especially when it comes to actual direct sales businesses vs. coaching/speaking/service businesses. It IS another tool to meet people though – it is still up to us to develop the connections into sales or sponsoring activities, inviting the people we meet to our website or to have a phone or email conversation. These things take time, especially if you are working your business ‘in real life’ as your focus. There are no get rich/stay rich quick answers online, just as in the offline world!
    Karen Clark

  4. Ruth Schwartz
    March 31, 2009 | 11:40 pm

    Jennifer – I so appreciate reading your story, and I listened to the call you did for Caterina Rando the other day. You were awesome! I learned a lot and look forward to implementing your tips. My biggest challenge, however, is I do several things. Any suggestions about how to handle that kind of situation on say, Facebook?

  5. liajen
    March 31, 2009 | 7:58 am

    Jess,
    You ask a great question! You are absolutely right, social media is a tool…but so is everything, isn’t it? When you use social media to build relationships and specifically reach your targeted niche market, you can develop a raving fan base that specifically seeks you out, and refers their friends. When you provide value, that is what helps you make money. You need to know how to use social media…as I said in this post, I didn’t do it properly at first. But once you apply an effective strategy, there are magnificent returns. I am living proof!

    Jennifer

  6. Jacqueline Ryl
    March 31, 2009 | 5:31 am

    Great article. The degree of passion and committment reflects your responsibility level, and your healthy intuition to move toward the greatest good for the greatest people, and the greatest survival strategy for yourself as well. You inspired me to create opportunities for myself, while helping others (Toastmasters) to become more empowered, observant, analytical and articulate.

    Thank you for sharing. I appreciated your candor (scared for your mortgage no more money). We can relate to that.

  7. Jess
    March 30, 2009 | 10:02 pm

    I don’t believe social media can make money on its own. It is only a supportive tool.

    Do you agree? I have not seen any proof about making money from social media.

  8. Sine Hough
    March 30, 2009 | 4:51 pm

    Jennifer, I agree–this is an amazing area that is poised to explode. We all can feel it gather strength in the Direct Sales area as in numerous other business areas. Thank you for your honest share about your past and present financial situations. I have known you now for three years and I have never met a more knowledgeable, insatiably curious, generous right down to your last penny and passionate about everything you are involved in woman in my life! I have listened to your calls since December, and heard what you were doing with curiosity and interest. Now I am so excited to work with you one on one to create an amazing future for my family business. I am done watching. I am walking there with you Jennifer as my guide. Thanks and good luck to everyone else who is either on the journey with us or deciding whether to take the first steps. Come on in–the water is fabulous!!! Sine

  9. Nicole Sullivan
    March 29, 2009 | 1:29 pm

    Ironically enough after learning what I have from you from the very beginning, I never realized how much I learned until I started spouting off information to knew people I met. Soon they are emailing me asking me how to utilize social media networking.

    I think I have YOU to thank for all this popularity… lol

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