Social media marketing can be so overwhelming. As a direct seller, you may be looking at social media as ONE. MORE. THING. to add to your already overcrowded to-do list. Or maybe the policies of your company limit what you can do with social media, and you’re confused. Do you really need a Facebook Page? A Google+ account? A LinkedIn account? A Twitter account?…in order to be successful?
No you don’t.
You don’t have to do everything to experience success with social media in your direct sales or network marketing business. In fact, you can market quite effectively using just your Facebook Profile. (Remember, a profile is a personal account on Facebook. This is different from a PAGE, which is a business presence.) And the benefit of using just a Profile is that you only have one account to keep track of, and everyone you connect with is in the same place.
But there are some things to keep in mind if you decide to just use a Profile.
- You can’t ask people to spend money through your Profile. No “Join My Team” and “Buy My Stuff” posts are allowed here, in order to comply with Facebook terms of service. Instead, you can talk about your business as it relates to you. So focus on posts such as: “I had such a great time at Sue’s Tastefully Simply party last night” or “I really enjoyed my USANA team meeting tonight…I always come home so energized!” or “Check out this gorgeous scrapbook page I made with my Creative Memories software of our latest conference…so fun!” These posts are a subtle way to let your friends know about your business, without beating them over the head with it.
- Once someone expresses a need that your product or opportunity can meet, send a private message. If you’ve built a relationship with the person through your Profile, they’ll welcome your message, and that may lead to new business.
- You CAN provide value that your target market is looking for. So provide links to articles you find on the Internet, and share content that your company shares on the company’s social media presences. By providing content related to what you have to offer, you attract the person who needs what it is you sell.
- Don’t include your company name in your Facebook Profile name. A, it’s not allowed by Facebook terms of service; and B, it says to people “I’m trying to sell you!” before they even get to know you. Set up your Profile as it is intended…use your photo as the main Profile image, and use your real, full name as the Profile name. This is how people will find you if they search for you on Facebook.
Are you limited when you only use a Profile? Sure you can’t do everything you can do with a Page. But so many people spend so much time on their Pages for such small results, that sometimes I ask myself if they are worth it for everyone. If all you’re going to do on a business Page is hurl ads at people, you won’t get great results. Building relationships through a Profile will sometimes bring you better results.
Do you use just a Profile? How do you market there? Would love to read your thoughts in the comments below.