Thinking about starting a direct selling company? One of the many decisions you need to make is related to your website. You’ll need to hire a company to provide replicated websites for your distributors. And the company that offers them will probably tell you that they’ll create (and host) your corporate website as well. Sounds great, right? You don’t need a website designer on staff, and it’s a problem solved.
Only it isn’t. Because a year or two down the road, you’re going to want to make changes. You’ll have learned a few things. You’ll want to split test various pages to see which provides better conversion for your advertising efforts, or add products, or make one of countless other changes that make sense in the course of business.
Except you’ll pay through the nose to make those changes.
I’ve seen it again and again. Companies getting squeezed because now they’re paying ridiculous per-hour charges to make even the simplest of changes. Changes that ANYONE could make, if they simply had access. But guess what? Your provider probably isn’t going to give you access. So you’re stuck.
The BEST advice I can give you is to keep your corporate website independent of your replicated website provider. You might even want to create it using WordPress on a self-hosted site, so it’s easy for anyone to make changes (I know there are varying schools of thought on this, but it’s at least a great first step for your site, if you’re a new company.) ALWAYS negotiate your contracts so that you have access to your entire site, and can make changes yourself. It will be much cheaper in the long run to hire your own website designer, than to rely on your backend provider to make those changes.
Too many companies have learned this the hard way. Don’t be one of them. Keep control your website. You’ll thank yourself a year from now.