Today’s post is a bit different because I’m hoping you’ll engage here in the comments. (Seriously…don’t leave yet. Take 2 extra minutes and comment.) You see, recently I’ve been working with a number of clients that are thinking about how to make their Facebook Fan Page engaging. Now what you’ll ultimately choose as the best strategies for your brand will be determined by your goals for social media. For some, it may be an increase in sales. For others, it may simply be a communication vehicle to connect better with the existing sales force. And for others, brand recognition is the goal. But what I want to explore today are the things that make YOU, my readers, come back to a fan page on Facebook.
We’ve seen a lot of direct selling companies running very successful campaigns through their Fan Pages. I loved Scentsy’s “You’re Getting Warmer” campaign that they promoted through their Facebook page (and for those paying attention, yes that IS our fabulous guest poster Dave Sattler in the picture). And Creative Memories gives a TON of content and project ideas that are exactly what their target market is looking for on the Creative Memories Home Office Facebook Page.
We spend a lot of time talking about making the content on a Page valuable to the target market. And it also needs to be fun and engaging. But what I would love for YOU to share today are the things that you’ve seen, and liked on Fan Pages (direct sales or otherwise.) What have you participated in? Which pages do you regularly return to (and why?) What, in your opinion, are the most successful Fan Pages out there, and why do you think so?
Please take 2 minutes and share your thoughts. Our collective wisdom can help a lot of folks in their decision making process…maybe even your company! Thanks!