Comment Time: Why Do YOU Return to Facebook Fan Pages?

Today’s post is a bit different because I’m hoping you’ll engage here in the comments.  (Seriously…don’t leave yet.  Take 2 extra minutes and comment.)  You see, recently I’ve been working with a number of clients that are thinking about how to make their Facebook Fan Page engaging.  Now what you’ll ultimately choose as the best strategies for your brand will be determined by your goals for social media.  For some, it may be an increase in sales.  For others, it may simply be a communication vehicle to connect better with the existing sales force.  And for others, brand recognition is the goal. But what I want to explore today are the things that make YOU, my readers, come back to a fan page on Facebook.

We’ve seen a lot of direct selling companies running very successful campaigns through their Fan Pages.  I loved Scentsy’s “You’re Getting Warmer” campaign that they promoted through their Facebook page (and for those paying attention, yes that IS our fabulous guest poster Dave Sattler in the picture).  And Creative Memories gives a TON of content and project ideas that are exactly what their target market is looking for on the Creative Memories Home Office Facebook Page.

We spend a lot of time talking about making the content on a Page valuable to the target market.  And it also needs to be fun and engaging. But what I would love for YOU to share today are the things that you’ve seen, and liked on Fan Pages (direct sales or otherwise.)  What have you participated in?  Which pages do you regularly return to (and why?)  What, in your opinion, are the most successful Fan Pages out there, and why do you think so?

Please take 2 minutes and share your thoughts.  Our collective wisdom can help a lot of folks in their decision making process…maybe even your company!  Thanks!

28 Responses to Comment Time: Why Do YOU Return to Facebook Fan Pages?
  1. Carolyn Gordon
    March 13, 2010 | 11:26 am

    I skim fan page postings in my News feed–the ones that have me visiting are when they ask me to share my ideas (like this blog entry 🙂 . And if there is a prize for the best idea, that works even better! If there is a product I can hardly wait for, I’ll watch sneak peek videos. (That really relies on a bit of extreme fan loyalty, though, I think. Think “Twilight.”)

  2. Cindy Taylor
    March 11, 2010 | 7:29 pm

    I want a reason to go back to those Pages…so putting something intriguing (and of something that “adds value” to my life) will make me look. It totally depends on the kind of page it is too…something like Mashable has all kinds of different topics and I find I read quite a lot of them since they are right in my newsfeed…and some, like someone already said, I become a fan of to support the person (or group or whatever) and I rarely look at again.

    Thanks for asking this question…it is helpful!

  3. Julie Ann Jones
    March 11, 2010 | 7:13 pm

    I haven’t set up my fan page yet but still have an active and growing Facebook group and I interact there almost daily. I’ve been hesitant to go to the Fan page because I liked the more personal feeling of interacting as “myself” on my group page. With fan pages, I thought I’d have to interact as the administrator of the page.

    Then today I read a post by Mari Smith about posting on your own fan page as yourself (i.e., with your facebook profile instead of as the official fan page administrator). She recommends that you appoint someone else (whom you trust) as administrator so you’re free to post because Facebook won’t let you post from a personal profile if you’re also the administrator due to privacy issues. I’ll take this advice when I do set up my page.

    I’d love it if you would write a post about when you feel it’s time to create a fan page, Jen, especially since I have a large Facebook group page. I’m just not sure when or why I need a fan page, other than when I approach the friend limit with Facebook. I’m not even close to that yet. A post about that would be super useful for me.

  4. Larna Pittiglio
    March 11, 2010 | 3:27 pm

    I am with Michaela….. fear the hide button if all a page posts are links to their own website and ‘offers’….. and that doesn’t just go for direct sales pages…. traditional businesses too.

    I visit pages who post interesting comments in their updates…. share valuable information… and ask intriguing questions. I also get lots of interaction on my pages … and lots of messages and requests regarding products, bookings and the business, because I actually don’t promote any of those things… in fact, i rarely mention my company name.

    I focus on creating pages that deliver and environment people want to be a part of…. projecting lots of excitement, energy, enthusiasm…. so people cannot help but ask more about what we do.

    Great post as usual Jen….. like the way you get people thinking!

  5. Cheryl
    March 11, 2010 | 3:18 pm

    To be honest if a fan page comes up in my news feed I do skim it. But I have no idea how to get to a fan page otherwise. I go back to several groups I have joined often and it is usually for the content they have posted.

  6. Loren
    March 11, 2010 | 1:35 pm

    My personal behavior as a fan – agree with Paul. Too much of an effort . . . out of sight, out of mind, out of time. As a marketer I make the time – to see what others are doing to engage customers. I also read comments – great way to collect consumer insights.

  7. Karen Clark
    March 11, 2010 | 1:16 pm

    I don’t necessarily go to the page itself regularly, but I enjoy reading the updates, visiting the links, or watching the videos that fan pages post that show up in my news feed. The ones I like the best are the ones that share useful information, a quick tip, another website related to their topic or a how-to video. I do agree about posting once a day, it’s made a big difference for my own fan pages.

    • Larna Pittiglio
      March 11, 2010 | 3:29 pm

      mental note…. must go visit Karen’s page… havent been there for a while and there is always great value there! lol

  8. Kim Milius
    March 11, 2010 | 12:22 pm

    Thanks for this article & to all those who have posted comments so far. I have a facebook fan page that I’ve been using & have been wondering about these same questions. I try to offer ideas, tips, & fun things as well & I hope that it is working. I always think before I post, “Is this something that I would like to see if I was a fan?” One page that I love is Taste of Home. I think they do a great job with their fan page & they get lots of interaction through the questions they ask & as they post recipes.

  9. Kim
    March 11, 2010 | 11:46 am

    I find fan pages annoying if they post daily. Once in a while it is nice to see what is going on, but even then I rarely go to check it out.

  10. Deb McNaughton
    March 11, 2010 | 11:25 am

    The following article is probably the best I’ve seen about how to make the most of your FB fan page.

    http://www.examiner.com/examiner/x-36878-Philadelphia-Social-Media-Examiner~y2010m3d3-How-to-Grow-Your-Facebook-Fan-Page-Following–Facebook-for-Business

  11. Andrew C Sargeant
    March 11, 2010 | 11:21 am

    I return to ‘groups’ and ‘pages’ because of the interest I have… sometimes its’ topics and comments is not what I appriciate. I check all that I am a fan of regularly. Remove whats no longer relevant to me from time to time.
    As for the ones I created no interaction from my fans and friends yet. So I suppose I have much more to learn.

  12. Donna
    March 11, 2010 | 11:16 am

    When I began using Facebook, I struggled with the difference between a Fan page and a Group. I joined a few Fan pages, but had a hard time finding them again unless they postede something I was interested in. Groups on FB are much easier to track.

    I find that freqent–NOT OBSESSIVE–posts are a reminder to check out the page if it is something I am interested in or want to learn. I prefer to use my FB time learning something new and/or exchaning ideas. I love the interactive sites–especially the challenges which drive me to learn something new about the product presented.

    I’ve decided that for me a Group is better than a Fan page.

  13. Dorothy
    March 11, 2010 | 10:35 am

    Hi Jennifer,
    I almost never look at fan pages. When I become a fan of some one/some company, I mainly do it to show support, so that others see the page and may go take a look and fan them also, and so on and so on.

    If they don’t post updates/comments/etc…they almost never cross my mind again.

    If they post sufficiently intriguing info, (depends on how it hits me, I suppose) I go to the page to see what else there may be of that nature.

    So that no one with fan pages starts to feel hopeless-I DO read all the posts that fan pages make. Examples are Container Store, Margaritaville, and well, I read pretty much everything YOU post, whether it’s social media, food , kids, etc!

    Perhaps that’s the key–you have engaged us on so many levels that we care about whatever it is you may be posting!!!

    • Jennifer
      March 11, 2010 | 10:45 am

      Thanks Dorothy 🙂

  14. Cindy
    March 11, 2010 | 9:55 am

    I also hardly return to fan pages because I’m not given any reason to most of the time. There is so much competition for our attention that the only way to grab people is to promote yourself frequently. That could mean just saying hi, sharing content, tips on how to use the product, videos, etc.

  15. Michaela Pearce
    March 11, 2010 | 9:47 am

    I think the two most important things that make me come back to a Facebook fan page are 1) Content, and 2) Being relevant. If all you to is send me junk or spam then you need to fear the “HIDE” button because more than likely you’re going to get hidden and I will never see your posts again. Contests are fun, deals are great but if you aren’t relevant to me you’re message will be drowned out by all the others that are.

    As always, thanks Jen (and everyone else) for your insights here!

  16. Paul Young
    March 11, 2010 | 9:46 am

    Sadly, I seldom return to my Fan pages. Facebook doesn’t make it particularly easy to follow them and I’m lazy! Guess it’s time to do a Spring cleaning.

    Paul

  17. Patty
    March 11, 2010 | 9:45 am

    I assume that the same principals that apply for Fan pages also apply for Groups? I’m having trouble getting people to interact on my group page and, though I try to post something several times a week, I feel like I’m posting too many links back to my website. How do you get REAL interaction with people?

    • Jennifer
      March 11, 2010 | 9:46 am

      I find that if I interact with folks OUTSIDE of the group, and then encourage them to post in the group, I get better traction there. But you must build relationships first.

  18. Michelle
    March 11, 2010 | 9:23 am

    I just have to add to my post from before, but I have done social media for my previous direct sales company and had HIGH success, and one thing to go along with what Patty said, is that I found the most success when I posted at least once a day. You keep your name fresh in their mind, and since not all of your friends will be on at the same time, if you post frequently there will be a higher chance of more people seeing it. With my current company, I was posting every few days but now I am posting 2+ times a day on Facebook and it’s working–I’m getting more comments, more “likes” on my statuses, and more business!

  19. Pamela Fatone
    March 11, 2010 | 9:22 am

    Like Patty I too have recently cleaned out my FAN pages as I realized I hardly visited them.

  20. Jennifer
    March 11, 2010 | 9:15 am

    Thanks Patty, Michelle, and Beth! I GREATLY appreciate your insights. Please spread the word about this post…would really love to get as much feedback on this question as possible!

  21. Patty
    March 11, 2010 | 9:11 am

    You know, that’s a really good question. I honestly very seldom return to Fan Pages. In fact, I recently went through the more than 40 that I had become a fan of over the years, and trimmed it down by half. I visited each page and if there wasn’t any new, relevant content, I removed myself as a fan. I did make comments on a few, but mostly just skimmed for content, and that’s the last time I visited any of them.

  22. Michelle
    March 11, 2010 | 9:04 am

    The chance for interaction! Asking questions and wanting answers from the fans. And of course giveaways!

  23. Beth Sutton
    March 11, 2010 | 8:23 am

    I like deals! Tell me about the specials your company is offering… I also like motivation.

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