Jen Fong Media, LLC can help your direct sales or network marketing company with every facet of social media integration. Services we offer include:

• Social media strategy development – We work with your executive team to craft a social media strategy that works with your overall marketing plan. From your goals, to your message, we help you create an online presence that works from a corporate standpoint, and also supports your salesforce online. Includes guidance on social media policies and procedures for your salesforce and escalation procedures for crisis and compliance issues.
• Setting up your online presence – Once you know what you want to say, you need an effective online presence where you can say it! We help you choose the right social tools for your company’s goals, and show you the elements that are working for other companies in the direct sales industry. Then we can either work with your internal technical resources or help you identify qualified partners to program your online presence.
• Internal corporate social media education– In order for your executive team to make good decisions for both your corporate social presence, as well as what your salesforce is allowed to do, they need to understand what other companies are doing, and how social media fits into the context of your entire organization. Jen Fong Media can show your executive team what is happening with social media in the industry, and why. We can answer their questions, and help them feel comfortable moving forward with a social media strategy.We can also prepare your internal staff to manage social media. From training your internal social media manager to teaching your bloggers, we can equip your team with the tools they need to create and maintain a dynamic social presence for your company.
• Social media monitoring and reporting – What is being said about your brand online? What does your current social media traffic mean? And what should you do based on all of that? Jen Fong Media provides monitoring and reporting services for direct sales companies. From a comprehensive look at the conversation around your brand, to an explanation of what it means and what you should do as a result, we can help you translate online conversation into results.
• Social marketing campaigns – You need to get people talking about your brand online if you want to get results from your social media marketing efforts. Social marketing campaigns are a great way to do that. From planning campaigns based on your goals, to setting them up and helping you measure results, Jen Fong Media has the expertise to help you jump-start the conversation around your company.
• Daily online community management– Successful social media efforts that bring results need to be conversations. The only challenge? Those conversations take a LOT of time if they’re going to be effective. From identifying the right people to connect with, to interacting with the fans that participate on your social media presences, Jen Fong Media provides daily community management services.We’ll take care of the daily conversation, and provide you with weekly reports to keep you on top of what’s going on. We’ll also keep you in the loop on issues that need to be escalated, when field training or coaching is needed and when it’s time to get the compliance team involved. Our expertise and experience in direct sales means that you can be confident that what we say for your brand online will take into account the needs and feelings of your independent sales force and guide them in the right direction, while creating a presence consumers engage with. And if/when you’re ready to take it in house, we’ll help train your staff to manage the conversation, too, so your brand voice remains consistent.
• Social media content development – The content you put out through social media is the voice of your brand. In order to engage with people online, the content you put out needs to be useful and relevant. You can’t just post the monthly specials and expect people to respond. This means sharing content that reflects the corporate voice, while also providing resources that the sales force can pass along. Jen Fong Media can write your daily social networking posts each month, as well as your blog posts, and make sure they align with great social media practices as well as your marketing goals. And if/when you’re ready to take it in house, we’ll also help train your staff so they write great, engaging content too.
• Salesforce training – Like it or not, your salesforce is out there right now talking about your brand online. Do you like what they’re saying? Do they know how to market online without annoying their friends (and damaging your reputation?) Jen Fong Media has trained many direct sales and network marketing company distributors on the proper use of social media. From the best ways to share information about products, to appropriate ways to market the opportunity, Jen Fong Media has the experience to teach your sales force about social media, while staying in line with your company’s salesforce policies and procedures. Learn more here. 

Click here to contact Jennifer about her consulting services.

Jennifer presenting with a panel of direct sales executives at the DSA Annual Meeting

Some of Jennifer’s Direct Sales Corporate Clients include:

• Amway
• Arbonne
• Cieaura
• Creative Memories
• Demarle at Home
• Direct Selling Education Foundation
• Dove Chocolate Discoveries
• It Works! Marketing
• The Pampered Chef
• PartyLite Canada
• Private Quarters
• Reliv International
• Saladmaster
• SwissJust North America
• Set to a Tea
• Team National
• Vantel Pearls in the Oyster

Click here to contact Jennifer about her consulting services.

Testimonials

Dove Chocolate Discoveries

I strongly recommend Jennifer Fong as both a social media expert and direct selling consultant.  Jennifer brings a depth of experience in a field that is new and evolving.  The quality of her work is outstanding and she consistently “surprises and delights” with ideas and suggestions that add value.  Her strong interpersonal skills allow her to blend wonderfully with the internal marketing team and as a result she serves as a mentor to staff that is new to direct selling and the social media space.   She is a strong communicator who delivers social media training and best practices to corporate executives and large groups of independent sales people, all of whom give her rave reviews.  Jennifer’s expertise and experience has been invaluable to our growing company.

A raving fan,
Betty Palm, President
Dove Chocolate Discoveries

Amway

Jennifer is one of the most dynamic and knowledgeable people I have worked with in any field of expertise. I have hired her to present to, and consult with, both beginners and savvy social media professionals. Each time, she has been able to tailor her efforts to bring us amazing results! The feedback we get from the people she coaches and talks with is always positive. Jennifer remains my first call (or Tweet!) when a need for social media education presents itself to our organization.  ~ Cindy Droog, Digital Public Relations Specialist, Amway Global

Creative Memories
Creative Memories saw the need to enter the world of social media, but didn’t know how to get started. Luckily we found Jennifer Fong, who helped show us the way. With her guidance, we’ve articulated a clear strategy. We’ve been able to leverage existing resources to implement that strategy, which has helped to create excitement and buy-in throughout the company. We’re also working with Jennifer to train our field on how to leverage social media to build their business. We could have lost time and energy making mistakes along the way, but we’ve been able to rely on Jennifer’s experience and expertise to not only gain traction, but create forward momentum.  In a short amount of time, we have increased awareness of our brand, and have seen greater engagement from our field.  I highly recommend Jennifer to anyone looking to begin or strengthen their social media efforts. ~ Loren Castronovo, VP Product Marketing & Development, Creative Memories

Saladmaster
Just wanted to say thank you for a wonderful, educational, eventful assessment day.  You brought so much information to us and really helped us to see our business through a different set of eyes.  Being honest with us was the best dose of medicine for us.  Thank you!  We are all truly excited about taking the company to a whole new level, and there is nothing more comforting than to know we have YOU to help us get there.  You are wonderful and I love you bubbly personality and fabulous smile. ~ Carolyn Evans, Director of Marketing, Saladmaster

Vantel Pearls in the Oyster
Our Social Media Guru!

Jennifer Fong has become the Direct Selling Social Media guru!  Our company, Vantel Pearls in the Oyster, Inc. hired Jennifer for a full Social Media assessment.  Jennifer helped us define our goals, both at the corporate level and for our sales force.  She led our Executive Team through creative discussions and helped us define our strategy.

Jennifer guided Vantel Pearls to be a Home Party company leader in using Social Media.  We saved hours of frustration and days of using poor practices along with learning appropriate etiquette.  We targeted key objectives including branding, recruiting, and booking.

Jennifer is sincere, dedicated, knowledgeable and intuitive.  She is a fabulous facilitator who allowed our Executive Team to discover their own talents and strategies.  We look forward to working with Jennifer again in our near future. ~ Joan Hartel, President & Owner, Vantel Pearls In The Oyster, Inc.

Click here to contact Jennifer about her consulting services.