Creating a Direct Sales Recruiting Blog

WAHM 2.0 Direct Sales Blog

WAHM 2.0 Direct Sales Blog

One of my favorite direct sales blogs is Laurie Ayers’ and Leslie Truex’s WAHM 2.0 blog.   If you haven’t read it, you really should, and you should also consider subscribing.  They really have a handle on the issues that today’s direct sellers face, and always share great ideas.

I enjoyed Laurie’s article today: 7 Replicated Website Mistakes.  You can read the whole article here: http://www.sparkplugging.com/wahm/7-replicated-website-mistakes/

While the article today raises some important issues about what you should consider when customizing the website that your company provides to you (which is an important part of your overall social media strategy), what I really wanted to point out today is that this blog is a really good example of a blog designed for recruiting.  Now I don’t know Laurie and Leslie, and I have no idea if this blog is actually designed for recruiting, but it is a good example of a blog that COULD be used for recruiting.

CBR001028It’s pretty easy to design a blog to find new customers for your business.  Simply identify the problems your customers have (related to your product line), and then provide simple, actionable solutions that your prospects can use right now without spending a dime.  As your readers come to know, like, and trust you, they may become customers for your business.

I’ve noticed, however, that people struggle more with recruiting blogs.  Perhaps it’s because we get into this recruiting mode where we only have one language that we use.  “Are you living your dreams?” we ask.  “Do you need extra cash?”  But the problem with this approach in a social media arena is that people are very wary of hype.  They’ve heard that too many times from aggressive, unscrupulous people, and so red flags go up any time they see those phrases.

So a soft sell is a much more effective strategy.  Instead of recreating the opportunity section of your company’s replicated website, instead solve PROBLEMS for your prospects, just like you would with a customer-facing blog, and keep it company neutral (don’t pitch your specific opportunity here.)  Some ideas include:

  • How can you manage working from home while keeping the kids entertained?
  • What technology do you absolutely need to work from home?
  • How do you evaluate a direct sales opportunity? (you might provide a link to the EXCELLENT http://www.directselling411.com produced by Amy Robinson at the DSA)
  • Websites to meet other work at home moms
  • Ways to be a more effective direct seller

And many other things.  The point is to be a valuable, company-neutral voice, with an opportunity to subscribe to your newsletter for more information.  (Sign up for my newsletter here.)  When you do so, people don’t get their backs up so quickly, and are more willing to consider what it is you have to say.  People will most likely be in the research phase when they discover your blog, and if you become a trusted resource, they will come to know, like, and trust you.  Then, when they begin to consider specific opportunities, they are more likely to consider yours (which you highlight on your About Me page, as well as in your content-rich e-newsletter.)

What are your thoughts?  Do you maintain a blog designed to find more consultants to join your team?  Would love to read what you think in the comments below!

15 Responses to Creating a Direct Sales Recruiting Blog
  1. Kristy Pool
    January 16, 2011 | 2:38 pm

    I love Laurie’s blog too. She publishes excellent articles and she teaches how to recruit without pressuring people, which means less pressure for the sponsor. She is truly a professional! Now I will have to check out the other one too! Thanks!

  2. Sharon Mayers
    January 16, 2011 | 12:16 pm

    Hi Jennifer
    This is a really an on time post for me as I am just beginning to really craft my blog in the direction of recruiting. I still have a long way to go and lots to learn. Thanks so much for always being such a wonderful resource for us in the Direct Selling industry.

    Sharon

  3. Erin
    April 5, 2010 | 7:04 pm

    Good advice Jen. You are so great at what you do. 🙂

  4. SoyLicious Candles
    January 8, 2010 | 12:59 pm

    Yes I have seen that blog as well. You have a lot of helpful information here and thanks for sharing.

  5. Cherenia
    July 24, 2009 | 12:48 am

    With sooo many different social networking sites, it seems as though it can become quite a task in keeping them updated. Is there one place that I can make updates that will feed into my other sites?

    I find that it can be quite time overwhelming as I get acquainted with the different sites that are out here. I’m taking a hint from the response you’ve given Wilma in that my target market would narrow down the sites that I blog on. Should I be concerned with trying to reach them on ALL of the sites they go to?

  6. Wilma Brown
    July 19, 2009 | 8:35 pm

    Well, I have yet to begin a blog and do not know where to start — who’s got the best ideas, etc. I know what I want to say but not how to do it.
    I’m in my 60’s and just learning all these new social media ways of getting myself out there.
    I want to share how I began this route, why, and how I might help other seniors!

  7. Jodi Truscott
    July 18, 2009 | 11:22 am

    Jennifer-

    This information is so timely! I have been strategizing about the best way to develop a blog for recruiting and could not pin down how best to show the “value aspect” without coming across as salesy.

    Thanks so much –

    Jodi Truscott
    Slumber Parties

  8. lindamccormick
    July 16, 2009 | 1:16 am

    Jennifer, I am totally with you now on not “selling” our businesses or product overtly while participating in social media. I look at what other people are posting on Facebook, for example, and just cringe. If I’m cringing, I know people not in the business are quickly unfriending and unfollowing those guys pronto.

  9. Kathleen at Set to a Tea
    July 13, 2009 | 9:48 pm

    Jen,
    I’ve been trying my hand at this for the past month or so.
    I’ve targeted women who want to be successful with a tea party plan company. I’m posting tips and ideas and trying to stay away from “our company is the best”
    It’s a work in progress!
    Thanks for a great post and I’m off to take a look at the blog you mentioned.

  10. Carrie A Groff
    July 13, 2009 | 11:15 am

    Thank you for a wonderful post! I am a young entrepreneur new to the blogging and social media world working to edit and sustain a good blog that keeps readers coming back and gaining trust in me.

  11. Kim Ranney
    July 13, 2009 | 10:13 am

    This certainly opened my eyes to yet another way to reach out to those who are seeking more information about “what I do in a direct selling business.” Thanks!

  12. Susan
    July 13, 2009 | 9:46 am

    I think you have touched on a VERY important topic! Some consultants don’t think about using a blog to answer many of their recruits’ questions about starting or even after they get started. It just makes sense to use a blog as a way to reach out AND leverage your time in a direct sales business.

    It’s also a great “work around” for those consultants who have companies that don’t allow you to advertise online, but consultants should always check the fine print first.

    Thanks for a GREAT post. Very good info!

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  1. 4+ Ways to Ethically Recruit Online | Direct Sales and Social Media | Jennifer Fong's Blog
  2. Top Social Media Techniques for Direct Sales Team Building | Direct Sales and Social Media
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