Creating a New Future for Online Sales in Direct Selling

Creating a New Future for Online Sales for Direct SellingI love the direct selling industry. If you’ve read my blog for a while, this is nothing new to you. I’m passionate about the opportunity it creates for people, and I’ve been blessed by the relationships I’ve been able to grow through my time in the industry.

I also believe in looking forward. Back in 2008, I looked forward to a time when social media would completely revolutionize the industry. I believed it was essential for our industry to embrace social media, and I worked hard to create an environment that would enable our industry to get it right. Today, it makes my heart so happy to see how far we’ve come.

But we can’t stop looking forward. And I believe that the next place we need to focus is the online sales experience we provide to customers. My partner Alan Luce said recently that he believes that in the next 5 years, 80% of sales will occur online for direct selling companies. I believe he’s right. We simply need to look at current web trends, especially among younger generations, to see this reality.

And so a lot of my focus now is being spent on the virtual sales experience. This is not just for party plan. I believe the entire industry is impacted, and it’s something we need to prepare for. You can read more of my thoughts on this today on the World of Direct Selling blog. I’d love to hear your thoughts on this too:

Virtual Parties: Taking Advantage of Today’s Technology to Create a New Future for Online Sales

The world is changing. Are you ready?

5 Responses to Creating a New Future for Online Sales in Direct Selling
  1. Terry Metayer
    December 20, 2016 | 2:04 am

    Well, that was quite the prediction. I was doing online parties in late 2012, without calling them that, out of a desire to not postpone parties for my clients in Vermont (while living in Maine). Between both states that year one or the other of us was constantly storming and I told them all ahead of time that I wouldn’t travel 4 1/2 hours to do an in-home party if either of us had inclement weather but I would post products, specials, recipes etc online in Facebook and that everyone would be free to interact with me there. I have continue to tie in a Fb party to each show that I hold whether or not I’m in home. I have had great success with this strategy although the use of FB parties by everyone has diluted some enthusiasm in those who have encountered poor consultants and strategies that some DS companies employ. I enjoy your emails and posts…going back in time is telling to how well you were in tuned to this industry.

  2. Karin
    February 6, 2013 | 9:59 pm

    I love this idea of virtual parties to go along with your online sales. I hope this really takes off in the future and am excited for a great plan to develop in this arena. Great topic Jen. Thanks!

  3. Bernice Caruth
    February 5, 2013 | 11:15 am

    I agree that technology is changing the industry in a good way. I never did like in-home parties, although they did help establish my business initially. Plus online parties are difficult to coordinate and conduct, along with my tempermental and touchy internet connection. I find that a mix of the old and new still works for me. I use emails periodically (not everyone checks them), snail mail newsletter, phone follow-up, prospecting through my customers, developing personal relationships, and my website. It is interesting that the snail mail newsletter is one of the biggest sales generator for me, along with phone contact. Go figure! I have never quite figured out how to use Facebook successfully and felt that it was too “out there” with product promotion for me.

  4. Linda Kinsman
    February 5, 2013 | 9:05 am

    Great points that I agree with completely Jennifer. That is why I have chosen to not renew my Consultant agreement with my current direct sales company.
    Linda Kinsman recently posted..Sentimental Journey CD by Emmy Rossum Review

  5. Meg McGinn
    February 4, 2013 | 10:54 am

    Thanks for this great article. is doing just that. We were formed from another direct sales company that went out of business. Our new owners are focusing in social media and we use our personal websites to sell our home decor products, along with weekly Flash Sales. We no longer have catalogs, invitations, home parties…but we are planning to offer home events and a form of hostess benefits to those who still want to offer them. I believe we are on the cutting edge. Looking forward to reading more on this topic. Thanks again.

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