The problem with rants about bad behavior by direct sellers in social media is that it’s the same people reading them, and chances are you’re not the problem. Instead, the bad behavior is caused by people who are either ignorant of social media etiquette, or they really don’t care to get themselves educated.
For example, recently a consultant posted that she was happy she had been receiving product so fast from her company. Another consultant jumped in and complained that she wasn’t receiving it as fast and that an order of hers hadn’t shipped yet (she’d only ordered it a few days before.) Turned a beautiful positive into a big fat negative. I’ve also seen consultants complain that there aren’t enough new products, that they don’t like what has been discontinued, they don’t like certain color patterns, they want different sampling options and sizes…the list goes on. And while some may be legitimate feedback IT DOES NOT BELONG ON THE COMPANY FACEBOOK PAGE FOR CUSTOMERS TO SEE!!!!
So what do we do?
There’s a few things.
- Companies MUST provide training on social media etiquette, and incentivize the completion of that training. Companies should also add social media tips to monthly newsletters, calls, etc.
- When consultants behave badly on social networks, they need to be contacted personally by someone in the company. Explain to them how they could better direct their feedback through appropriate channels, and the negative impact that could occur from posting out in public. 9 times out of 10, people are just posting from their guts, and not thinking.
- Leaders need to train their downlines. Make it a regular part of training meetings. Set an expectation for behavior, and personally coach when someone makes a misstep.
- All consultants should counter any negative post they see in public about the company with a positive. This is your RESPONSIBILITY as a representative of the company. Don’t just let the negative hang out there for all the world to see.
Will we ever achieve 100% compliance? Probably not. But if each consultant takes ownership for the people he or she is connected with, we can make a big difference (whether they read this blog or not.)
What drives you crazy about consultant behavior on your company’s Facebook Page? What ideas do you have for fixing it? Would love to read your thoughts in the comments.