Direct Selling Must Embrace the Virtual Party

Direct Selling Must Embrace the Virtual Party from http://jenfongspeaks.comThe virtual party is swiftly becoming an important part of business for both the party plan and MLM/network marketing sides of the direct sales business model. As consumer shopping preferences evolve, it is becoming increasingly evident that companies must adapt in order to survive. Our salespeople find virtual parties more efficient and far-reaching. They can do more of them in a shorter amount of time. And often our customers are more willing to show up to something for 30 minutes online without having to give up an evening for a shopping experience.

So why are we so bad at them? True, there are some direct sellers who are having success with the virtual party. But companies have been slow to create consistent corporate models that offer the duplication success that our model requires.

Some of this is due to a lack of understanding of what works. Companies must study what is working both within the industry, as well as with their individual salespeople, to identify best practices. But the other challenge is the technology required to create a seamless experience for customers. Facebook by itself does not offer the complete solution. When it comes time to shop, we as an industry need to provide an easy way for customers to add items to a cart without leaving the party experience.

Fortunately, there are industry software providers who are starting to create solutions that hold a lot of promise for our industry. But our industry has been slow to adapt, holding out the adage that the in-person party is still the core business. And while in-person experiences may be ideal, dwindling attendance tells us that we can’t stop adapting. We MUST let our customer lead us in the ways they want to shop, and want to interact with us. What makes us most comfortable, what we’ve designed all of our materials for, may not be the best solution anymore.

It is time for the industry to get fully behind virtual parties, put a serious effort behind creating the materials needed for consistent success, and invest in the technology to support these shopping experiences. It’s time to stop kicking and screaming against change. Because like it or not, the world will evolve with our without us.

Does your company support virtual parties? How is your shopping experience? What best practices have you identified? Would love to read your thoughts in the comments.

Jennifer Fong is a direct sales business consultant who helps startup and established direct sales companies adapt to today’s changing business environment. If your business needs a checkup, contact Jennifer today.

5 Responses to Direct Selling Must Embrace the Virtual Party
  1. Lumina Trail
    January 4, 2017 | 10:49 am

    You are absolutely right about online parties. There is a time and place for both online and in-person events. At Lumina Trail we support all types of parties, Lumina Shares. “You are Loved” is our motto at our brand new company Lumina Trail. Our purpose for existence is to help people truly believed that they are loved simply because they exist. We want to increase positivity and happiness in the world.
    Lumina Trail recently posted..Slider2

  2. Nicole Whitney
    December 30, 2016 | 11:30 am

    Is there a platform that you can create virtual party/events without using facebook that can be sent to someones phone to access?

  3. Linda McCormick
    December 19, 2016 | 4:20 pm

    Absolutely true.

  4. Nicole P
    December 19, 2016 | 10:03 am

    A lot of the companies that I’ve been with support our decision to have Facebook parties and sometimes give a format, but it’s an hour long format that people get bored with easily. I agree about taking them out of the virtual party to go to a website loses potential customers.

    I have tons of people all over the country that I would love to sell to, IF I could do a better virtual show.

    • Jennifer Fong
      December 19, 2016 | 10:29 am

      And that is exactly the point Nicole. Just as social media has opened up our network so we are no longer limited by geography, we now have to use the same technology along with tools that are duplicatable to support the sales experience. Thanks for commenting!!

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