And the answer is, you don’t NEED a blog. Can a blog help you with your overall marketing online? Certainly. But if it’s going to add stress to your life, or you’re going to stink at it because you’re not that great a writer, then for heaven’s sake don’t start a blog!
Let’s not forget that the foundation of your business is meeting people in person, selling products, and recruiting new distributors. You’ve most likely been able to do that without a blog up to this point. What a blog allows you to do is generate new leads for your business. People can find you when they search for topics you write about. You can share the posts you write through your social networks, and invite people to subscribe. A blog enables you to begin a longer-term relationship with people, where they come to rely on you as a source of value. This can ultimately lead to a new prospect for your business.
But you can also build relationships with people by attending networking events, calling people, going to local community events, and many other traditional ways. A blog is not your only option, and if you’re better at other things, then consider skipping the blog, and focusing your efforts on what you’re good at, and what you’ll enjoy. After all, if you start a blog and then stop updating it because it’s hard, you’ve wasted all that time you put in to build it. Time that could have been spent on income producing activities.
Yes, a blog is a great tool for the direct seller. No, you don’t have to have one to be successful.