Do I Need a Blog?

I get asked this question a lot.  Do I need to have a blog?  This is usually followed up with a stressful exchange about how much time it will take, worries about not being a good writer, and more.

And the answer is, you don’t NEED a blog.  Can a blog help you with your overall marketing online?  Certainly.  But if it’s going to add stress to your life, or you’re going to stink at it because you’re not that great a writer, then for heaven’s sake don’t start a blog!

Let’s not forget that the foundation of your business is meeting people in person, selling products, and recruiting new distributors.  You’ve most likely been able to do that without a blog up to this point.  What a blog allows you to do is generate new leads for your business.  People can find you when they search for topics you write about.  You can share the posts you write through your social networks, and invite people to subscribe.  A blog enables you to begin a longer-term relationship with people, where they come to rely on you as a source of value.  This can ultimately lead to a new prospect for your business.

But you can also build relationships with people by attending networking events, calling people, going to local community events, and many other traditional ways.  A blog is not your only option, and if you’re better at other things, then consider skipping the blog, and focusing your efforts on what you’re good at, and what you’ll enjoy.  After all, if you start a blog and then stop updating it because it’s hard, you’ve wasted all that time you put in to build it.  Time that could have been spent on income producing activities.

Yes, a blog is a great tool for the direct seller.  No, you don’t have to have one to be successful.

Your thoughts?

11 Responses to Do I Need a Blog?
  1. Wumi Oyewole
    March 7, 2011 | 2:12 pm

    Hi Jen,

    I can see the benefits of having a blog, but I know that at this moment in time, I simply cannot commit to it regularly. I have decided to pursue blogging when things are less manic.

    I am a direct seller for two companies and one of them has gone global. Instinct tells me that if I have blog I would be able to reach potential recruits beyond the shores of the United Kingdom. For now, I am using other social media tools which I can manage effectively and traditional methods to keep myself going to build my business.

    Great post Jen.


    Wumi Oyewole
    Independent Consultant for Ardyss International & Linen at Home

  2. Catherine James
    January 26, 2011 | 4:24 pm

    I too have a blog, as I can share more informtion on it then I can on our company website.

    While I use it as a marketing tool, I also use it as a customer service tool and a source of Tips and Informtion for my customers.


  3. Gregory Elfrink
    January 26, 2011 | 3:36 am

    Hey Jennifer!

    First-time here but glad to find your blog! I would have to say it is a BIG no when it comes to whether or not people need a blog in network marketing.

    Most distributors don’t need anything but solid leadership and some sales tools whether they be offline or online. After-all, our business has been built for generations without even using the internet!

    Though, the internet can be a fantastic tool for those willing to do the learning curve that it involves.

    • Jennifer Fong
      January 26, 2011 | 12:01 pm

      Thanks for commenting and welcome to our community! I hope you’ll stick around.

      You’re right, we have to keep all this social media stuff in perspective. It’s not the ONLY way to build a business. Sure it can help you build even bigger. But never lose sight of the fundamentals. There are lots of ways to build a great business.


  4. Robert Peil
    January 25, 2011 | 11:48 pm

    Yes, Jennifer- I can relate to your points you raise here:
    I am relatively new at all his blogging world and confess
    that I went through the thoughts of the stress of what it
    takes to keep a blog consistently transmitting good stuff!

    Someone told me that “I must have been hiding under a rock somewhere”
    the moment they heard I had no blog, and was trying to
    do online marketing.

    …I pretty near hung my head and started to dig a hole
    in the sand with my big toe…

    However, I do seriously agree with the first clause to action
    that you raise: – if it ain’t fun, don’t sweat it! Put your energy
    to productive actions that you enjoy!

    (…here’s to a my shiny 2 cent’s worth of input!)


  5. Terry Rabe
    January 25, 2011 | 5:20 pm

    I am really glad I have a blog. I ended up recruiting someone from a different state that I don’t even know, because she searched Google, came across my blog, thought it was really nice looking, really liked the fact that my full name was associated with the name of my blog, called me up and voila! I have a recruit! So if I wouldn’t have had my blog, I wouldn’t have gotten this recruit.

  6. Ryan Biddulph
    January 25, 2011 | 3:21 pm

    Hi Jen,

    A blog is a tool to spread awareness about your opportunity. It’s definitely not necessary to run a blog to market your opportunity.

    If it resonates with you go forward with your blogging career. If it doesn’t, best to heed your advice and not do something to bring increased stress into your life.

    Since I’m involved with an online activity I feel running a blog meshes with my advertising strategy. I focus on internet marketing so my blog is Content-Central for my visitors. It’s like one stop shopping for someone seeking your content.

    You can connect with people in so many ways: in person, on the phone, with blogging, social networks. Find the means to suit your personality and persist in practicing your approach each day.

    Thanks for sharing your insight Jen.


  7. Ann Odle
    January 25, 2011 | 11:20 am

    I’m just in the learning stages of blogging; but have found that I so enjoy it! I do see the opportunities for expanding my business, but that’s not the whole focus of what I want to write about. I agree with Natalie, that this is more about me as a whole person, participating in the world at large.

  8. Kim W
    January 25, 2011 | 11:00 am

    I think it also depends on what type of product you are selling. Since I promote myself as a “creative coach”, my blog showcases my work and gives customers ideas for their own creative projects. I show them, via my blog at , various ways to use the products they buy. My blog is a great tool to develop customer loyalty and also to exchange ideas with fellow consultants.

  9. Natalie
    January 25, 2011 | 9:27 am

    I blog, but because I enjoy it and I don’t stress about making it overly formal and business-like. It isn’t. As a direct seller, I am enormously grateful for the opportunity I have to work from home, so my blog is a personal insight into me, a busy (and happy) work-at-home mum. There’s me, my family, my resolutions and my work. Because sometimes, 140 characters to update just isn’t enough.

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