One of the services my company provides is community management for direct sales companies. That means we manage the social media presences for companies, liking and responding to comments, writing content, managing ads, etc. And one thing that never ceases to amaze me is when direct sellers feel the need to comment negatively in public on either their own company’s posts, or on the posts of another company.
Just the other day, for example, we had a consultant comment on an ad a client company was running, telling people that she liked the products from her company better. And whenever I see this behavior, I have to stop and think, WHY would you do that? Do you think it makes you look good? Because it doesn’t. It makes you look petty. Do you think it will get you more business? Very few people will want to do business with such a negative person. And more than that, it makes the INDUSTRY look bad. It makes us look like consultants are not secure enough in their own product, so they feel the need to bash other companies.
And then of course there are the people that feel the need to disagree with a post, just because they can. Usually it’s such a trivial thing. But when you add negativity to a thread, it not only upsets whoever is running the page, but any consultant from that company who loves the company. WHY WOULD YOU DO THAT? It’s not nice, and it’s not necessary.
And I haven’t even addressed people that like to complain on their own company’s page. Which of course makes it harder for everyone in your own company to do business.
If you have a legitimate concern, contact customer service and see if they’re willing to make it right. But if your negative comment is such that you’re only saying it to cause trouble, cut it out. Consultants in our industry should be elevating the industry, not making it harder for people to do business. And it’s likely that your policies and procedures have a clause about bad-mouthing competitors. Every time you post negatively online about another company, you’re violating that.
So the next time you want to post a negative comment about a direct sales company, just because you can, think twice. Is it necessary? Is it kind? Is it ethical? Is there a better way to give feedback?
Chances are, that comment isn’t necessary at all.