http://www.jenfongspeaks.com/does-canned-content-and-templates-for-distributors-work-in-social-media/ Business and Technology Excellence with Jennifer Fong Tue, 07 Feb 2012 22:14:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.jenfongspeaks.com/does-canned-content-and-templates-for-distributors-work-in-social-media/comment-page-1/#comment-1679 Karen Clark Tue, 09 Mar 2010 20:44:48 +0000 http://www.jenfongspeaks.com/?p=1994#comment-1679 This is very similar to print ad copy guidelines, but they need to be adapted for the digital age. Companies for years have provided copy that is OK to use in print. The problem now though is instead of people reading 1 from the same person in their local area over and over in print (which is good marketing) they are now reading it from 10s or 100s or 1000s of people since we now have access to the whole world. In some cases, the repetition is not the worst of it, the actual wordiness is. What seems OK in print definitely comes across as spammy and get-rich-quick schemey online. So your suggestions of offering ideas is wonderful! Consultants, especially when they are new and inexperienced but very eager to spread the word, do need guidelines and suggestions. But today, it makes more sense to teach them how to be conversational, authentic and engaging vs. giving them canned templates. Great topic, Jen! Karen This is very similar to print ad copy guidelines, but they need to be adapted for the digital age. Companies for years have provided copy that is OK to use in print. The problem now though is instead of people reading 1 from the same person in their local area over and over in print (which is good marketing) they are now reading it from 10s or 100s or 1000s of people since we now have access to the whole world. In some cases, the repetition is not the worst of it, the actual wordiness is. What seems OK in print definitely comes across as spammy and get-rich-quick schemey online. So your suggestions of offering ideas is wonderful! Consultants, especially when they are new and inexperienced but very eager to spread the word, do need guidelines and suggestions. But today, it makes more sense to teach them how to be conversational, authentic and engaging vs. giving them canned templates. Great topic, Jen!
Karen

]]> http://www.jenfongspeaks.com/does-canned-content-and-templates-for-distributors-work-in-social-media/comment-page-1/#comment-1669 Brian Smith Mon, 08 Mar 2010 23:04:25 +0000 http://www.jenfongspeaks.com/?p=1994#comment-1669 As always...she knows what she is talking about. I love this stuff but you know, I always say that you can throw a lot of knowledge out there but my experience is that few can really execute. I expect a few will find a way to improve and set the next trends but the rest can find a place on the bench. Keep up the great work Jennifer. As always…she knows what she is talking about. I love this stuff but you know, I always say that you can throw a lot of knowledge out there but my experience is that few can really execute. I expect a few will find a way to improve and set the next trends but the rest can find a place on the bench. Keep up the great work Jennifer.

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