Do you comment on other people’s blogs? If you are a blogger, you know the emotional lift you get when people actually take the time to acknowledge what you’re writing. It makes all the effort feel really worth it. But did you know there are business reasons why commenting on blogs is a good idea?
- Your primary objective through social media is most likely to build visibility for yourself and your business. When you comment on the influential blogs in your niche regularly, you become known by not only that blogger, but by the people that regularly read that blog too.
- Some people that read that blog, and appreciate the thoughtful points you make, may click your name to read more about what you have to say. That’s why you should always include a website link in the optional field. (NOTE: I advise against including your link in the text of your comment. That just feels spammy.)
- Sometimes, if the blogger hasn’t disabled it, those website links count as incoming links to your blog, increasing your search engine visibility.
- You contribute to the larger discussion that helps everyone in your niche consider different viewpoints, and ultimately become better. Are you helping to shape the conversation?
It’s so easy to just consume the content that other people are putting out there, without giving back. But those that are most successful know that contributing is an important part of visibility. Take some time to read 3-5 influential blogs in your niche several days a week, and leave comments! It will benefit the visibility of your business.
So get commenting! 🙂 What blogs do you read? How has commenting helped your business?
Image Credit: net_efekt