Don’t Be a Social Media “Expert”

Sometimes I get asked by independent salespeople about some pretty detailed social media topics. People looking for ways to enhance their blogs, or take their social media presence to the next level.

And while I understand the desire to use social media tools well, so that you get the maximum benefit for your business, you may also notice that I don’t go into excruciating detail when it comes to the technical stuff.

Did you ever wonder why?

Because being a great direct seller does not involve being a social media expert. Ask just about every leader in every direct selling company how they got there. Chances are, they did it by meeting people in person, being on the phone A LOT, networking, going to meetings, and offering the opportunity. They did not get there by figuring out the detailed SEO practices to set themselves apart online.

This is a topic I feel pretty passionate about. Don’t get so caught up in needing to know every single technical detail that you forget to work your business. While you can get good exposure for your business online, you get great exposure by doing a party, or holding an opportunity event.

You don’t have to be a social media expert. In fact, I’ll go so far as to say you hold yourself back from becoming a leader in direct selling by spending too much time figuring out all the nuts and bolts of social media.

And because of this, I focus on the basics here. What I think you really need to know to get the job done and then get out there to book, sell, recruit. No, you won’t find every technical detail possible in the world of social media. That’s not what this is about. Rather, it’s about helping you find balance so that you can use what makes sense in your business, and then get on to your other income producing activities.

Your thoughts?

2 Responses to Don’t Be a Social Media “Expert”
  1. Jennifer,

    Glad to see you made it plain to keep the main thing the main thing in building massive organization in our profession.

    Appreciate your leadership

    Warren Little

  2. Brett Duncan
    May 6, 2011 | 5:00 pm

    Completely agree with you on this. I actually think too many reps use the lack of knowledge in web marketing overall as an excuse.

    Is it important? Yes. But keep in mind how the whole concept of network marketing started. The idea is to use real people to market within existing networks. So use social media like a real person, and not a guru. It’s not necessary, and as you say, Jen, counter-productive.


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