As direct selling consultants jump into social media with enthusiasm, I think it’s also important to take a step back and remember that not EVERYBODY we want to reach is online. Depending on the target market you’ve identified, in fact, it might be a low percentage of your market that you’ll be able to reach through social media. I think sometimes we get so caught up in spending time on our social networking, blogging, etc, that we forget that we must also spend time on the other work required for a successful direct sales business.
I’ve said it before, and I’ll say it again. If you want to make money TODAY, go do a party or hold a face to face appointment. It takes time to build a base of people that know, like, and trust you enough online to want to do business with you. It’s so important to be careful not to think that social media is the be-all and end-all of a direct selling business. In fact, it’s one small part of an overall marketing plan, and must be treated as such.
Part of the reason I think we forget this is because social media can be so darn fun. It’s a constant stream of conversation, with media and other pieces thrown in to make it even sweeter. And all of these things are important if you want to build business with your online contacts. But never forget that direct selling is first and foremost a face to face business. Part of what makes buying from a direct seller such a fantastic experience is the personal attention. Most people can’t afford personal shoppers, but they can enjoy the personal experience that you provide. You’re an expert in your product line, and extremely skilled in how to solve the problems your potential customers have, related to your product line.
Social media is a fantastic way to build your business, meet new people, and become more efficient. But never forget that not everyone is online, and if you neglect your face to face business, you’re leaving a lot of business on the table.
What do you think? Looking forward to reading your comments below.