Don’t Replace Your Face to Face Direct Selling Business with Social Media

j0386285As direct selling consultants jump into social media with enthusiasm, I think it’s also important to take a step back and remember that not EVERYBODY we want to reach is online.  Depending on the target market you’ve identified, in fact, it might be a low percentage of your market that you’ll be able to reach through social media.  I think sometimes we get so caught up in spending time on our social networking, blogging, etc, that we forget that we must also spend time on the other work required for a successful direct sales business.

I’ve said it before, and I’ll say it again.  If you want to make money TODAY, go do a party or hold a face to face appointment.  It takes time to build a base of people that know, like, and trust you enough online to want to do business with you.  It’s so important to be careful not to think that social media is the be-all and end-all of a direct selling business.  In fact, it’s one small part of an overall marketing plan, and must be treated as such.

Part of the reason I think we forget this is because social media can be so darn fun.  It’s a constant stream of conversation, with media and other pieces thrown in to make it even sweeter.  And all of these things are important if you want to build business with your online contacts.  But never forget that direct selling is first and foremost a face to face business.  Part of what makes buying from a direct seller such a fantastic experience is the personal attention.  Most people can’t afford personal shoppers, but they can enjoy the personal experience that you provide.  You’re an expert in your product line, and extremely skilled in how to solve the problems your potential customers have, related to your product line.

Social media is a fantastic way to build your business, meet new people, and become more efficient.  But never forget that not everyone is online, and if you neglect your face to face business, you’re leaving a lot of business on the table.

What do you think?  Looking forward to reading your comments below.

10 Responses to Don’t Replace Your Face to Face Direct Selling Business with Social Media
  1. Rae Bates
    May 20, 2014 | 3:54 pm

    I agree! Social media is also less intimidating. You don’t know if someone ignores you or says “no.” You can go on blissfully unaware that you’re not really reaching anyone. Like you said, it’s a SMALL part of doing business today.

  2. Larna Pittiglio
    October 17, 2009 | 5:37 pm

    Yet another great post Jennifer…..

  3. Harriette Jasper
    October 17, 2009 | 10:24 am

    Jennifer, I agree completely! Even when there is an opportunity to attend a networking event or some kind of meeting where you make contact and can connect with people, this should be chosen over social media.
    If. for example, a home party cancels for some reason, then this is a great place to try to plan an online event to replace that or at least work on your social media presence.

  4. Kathy Roland Smith
    October 16, 2009 | 6:03 pm

    So true! You can’t see or hear enthusiasm in print! Party Plan is the only way to go!

  5. Jenna
    October 16, 2009 | 11:03 am

    Thanks for the reminder.

  6. Melissa Laverty
    October 16, 2009 | 10:59 am

    Oh, you are soooo right Jen. Home gatherings are the lifeblood of my business. I love the social media part of my business to keep in contact with the people that I meet at those parties! But it sure can’t replace the results I get when I pick up the phone or see people face to face. Thanks!

    • Jennifer
      October 16, 2009 | 11:09 am

      Thanks for commenting Melissa! Social media is a great way to enhance face to face relationships. But whenever possible, being able to connect on a more personal level is what brings the greatest success.

  7. Diane Aksten
    October 16, 2009 | 10:05 am

    Jennifer: You are so right; we as consultants cannot forsake the face to face meetings and home parties to concentrate on building our business only by means of social media. Building relationships the “old fashioned” way by face to face contact and providing value for our customers is our key to success in the direct sales business.

    • Jennifer
      October 16, 2009 | 11:09 am

      Thanks for taking the time to comment Diane! You’re absolutely right. Nothing replaces the face to face. It’s all part of a larger package.

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