I speak to corporate people in direct selling companies all the time who have mixed feelings when it comes to direct sellers in their sales forces using social media. Now you shouldn’t take this personally. You may be very capable of the balance required to effectively book, sell, and recruit while still developing leads online. But not everyone does. And nothing terrifies corporate folks more than the image of the entire sales force spending the entire day in front of the computer, never selling a thing or recruiting anyone.
Maybe you can relate to this. I’ve heard the same thing from leaders in the field. So how do you make sure you avoid this, and keep social media in perspective? Here are some tips:
- Make sure that at least 90% of your business time is spent on income-producing activities. This means opportunity interviews, parties (if you’re party plan) or one-on-one sales appointments, follow-up calls, etc. The activities that directly result in more income for your business. Don’t neglect your business for the sake of the more fun activity of social media. And yes, your social media activities CAN lead to income, but it’s not a direct correlation usually, and so you need to focus on activities that bring immediate income first.
- Set a timer. We all know how the social media time suck works. We sit down to do one or two specific activities, and the next thing we know, 3 hours have passed. Do yourself a favor: Write down what you plan to accomplish before you start, give yourself a time limit, and set a timer. When the timer goes off, work on something else that produces income.
- Limit your networks. It is not realistic for you to think you can participate in a vast number of social networks, and still get anything done in your business. Choose one or two networks to start, and really invest in them. The depth of the relationships you build will be much better in the long term than if you spread yourself too thin.
- TALK to at least 3 people about your business every day. As in, voice to voice, face to face. Not online chat. Personal contact makes a big difference in our ability to do business with people. A good way to check yourself is to make sure that you’re giving plenty of time to the one-on-one contacts that lead to success.
- Hold at least one sales event every week. Are you in business or aren’t you? If you are, then you need to be selling. If you develop the discipline to hold either a party or 5 one-on-one sales appointments every single week, this will do more for your ability to make money than anything else you can do. It will increase your personal volume. It will lead to more recruits. Sure, social media can help you find those prospects for your events. But the in-person process of selling is the ultimate goal, and that is where you’ll make the bulk of your income.
Don’t let social media tools keep you from the path of profitability. You must strike a balance if you wish to be successful. Social media can support your income-producing activities, but you still need to get on the phone and meet with people in person.
How do you balance social media with the rest of your business? Would love to read your thoughts in the comments below.