Don’t Spend All Day in Front of Your Computer

I speak to corporate people in direct selling companies all the time who have mixed feelings when it comes to direct sellers in their sales forces using social media. Now you shouldn’t take this personally. You may be very capable of the balance required to effectively book, sell, and recruit while still developing leads online. But not everyone does. And nothing terrifies corporate folks more than the image of the entire sales force spending the entire day in front of the computer, never selling a thing or recruiting anyone.

Maybe you can relate to this. I’ve heard the same thing from leaders in the field. So how do you make sure you avoid this, and keep social media in perspective? Here are some tips:

  1. Make sure that at least 90% of your business time is spent on income-producing activities. This means opportunity interviews, parties (if you’re party plan) or one-on-one sales appointments, follow-up calls, etc. The activities that directly result in more income for your business. Don’t neglect your business for the sake of the more fun activity of social media. And yes, your social media activities CAN lead to income, but it’s not a direct correlation usually, and so you need to focus on activities that bring immediate income first.
  2. Set a timer. We all know how the social media time suck works. We sit down to do one or two specific activities, and the next thing we know, 3 hours have passed. Do yourself a favor: Write down what you plan to accomplish before you start, give yourself a time limit, and set a timer. When the timer goes off, work on something else that produces income.
  3. Limit your networks. It is not realistic for you to think you can participate in a vast number of social networks, and still get anything done in your business. Choose one or two networks to start, and really invest in them. The depth of the relationships you build will be much better in the long term than if you spread yourself too thin.
  4. TALK to at least 3 people about your business every day. As in, voice to voice, face to face. Not online chat. Personal contact makes a big difference in our ability to do business with people. A good way to check yourself is to make sure that you’re giving plenty of time to the one-on-one contacts that lead to success.
  5. Hold at least one sales event every week. Are you in business or aren’t you? If you are, then you need to be selling. If you develop the discipline to hold either a party or 5 one-on-one sales appointments every single week, this will do more for your ability to make money than anything else you can do. It will increase your personal volume. It will lead to more recruits. Sure, social media can help you find those prospects for your events. But the in-person process of selling is the ultimate goal, and that is where you’ll make the bulk of your income.

Don’t let social media tools keep you from the path of profitability. You must strike a balance if you wish to be successful. Social media can support your income-producing activities, but you still need to get on the phone and meet with people in person.

How do you balance social media with the rest of your business? Would love to read your thoughts in the comments below.

2 Responses to Don’t Spend All Day in Front of Your Computer
  1. Wumi
    March 3, 2011 | 6:41 am

    I really do agree that one has to find the right balance and not spend the whole day on social media, however I do want to engage with people to create meaningful and long term relationships. I only got really involved in Facebook properly in the last 2-3 months and I can see that it has taken a lot of my time but just this week, I was able to recommend my direct selling business to a friend I lost contact with and reconnected with on Facebook so I can see the benefits.

    Having found that I was easily getting distracted, I refrain from staying logged into the network for the whole day and this I really do find helps me to keep focus. When I remember to do something else, I log in and then I log out.

    I really like your idea of setting a timer so I shall add that to my strategies.

    Thanks Jen and well said.

    Wumi

  2. Jay
    March 1, 2011 | 9:37 am

    I usually get on my cell phone in the morning and do a positive posting and see what else others have posted. It is easy to check it several times during the day while I am going about the day working. This phone got me off the computer since I dont have to sit still.

    I don’t really do anything in social media but Facebook. I am on another but don’t post. I have actually added people to my biz off of social media. Like helping other TN people add to theirs also, even if it doesn’t benefit me financially.

    As for meeting people I am self employeed at another biz and every honest customer I know is
    worth offering them a chance to add value to their lives.

    Thanks Jennifer,
    Jay

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