Every now and then I receive a message from someone I barely know, asking me to “Like” their Page, become a follower, etc. In fact, I just recently got one from someone who had apparently sent a first message, didn’t get enough responses, and was begging for enough people so she could get 25 followers (in order to get her Facebook URL.)
Now I have no problem with inviting people to check out your Facebook Page. And if they have a genuine interest in what you have to offer, or are otherwise engaged by the content, “Like-ing” the Page is a logical next step. But when you ask people more than once, especially as the gal I mention above did, you actually wind up undermining your credibility.
Any attempt to “game” the system, which means artificially inflating your follower numbers, might make you look good on paper, but it does nothing for your bottom line. I have personally built my entire following on legitimate, one-to-one conversations and the delivery of valuable content. I am always blessed when folks pass my website, Twitter ID, Facebook profile, etc. along to their friends. But you don’t pass these along because I’m desperate for numbers and you feel sorry for me. You pass them along because you find value in the connection to me. It benefits you in some way, and you want your friends to have the same benefit.
When people follow you simply to be nice, they will never look at your content, and will never pass it along. Instead, you have diminished your value by trading in a favor. Instead of showing me how you’ll benefit me, you’re simply showing me that all I am is a number to you. I’ll never convert. The number means nothing.
It can be so easy to be interested in building up the numbers of our following. But that’s not the end game. Instead, focus on providing value to people that want it. If that gal asking for people to Like her Page went out and did a few parties, and invited customers to join her on Facebook instead, she would not only find people interested in what she had to offer, but she’d also increase her reorder business.
Numbers for the sake of numbers does nothing for the bottom line of your business. Focus instead on inviting connections that benefit the person connecting with you. You’ll enjoy much greater long-term success.