Social Media Resources from DSA Annual Meeting Social Media Panel

As a follow-up to the Social Media panel presented by Dan Macuga, USANA, Shane Martindale, Xango, John Bigay, Barefoot Books, and Jennifer Fong, direct sales and social media consultant, this page contains social media resources.  Continue to check back on this page, as we will be providing additional resources following the conference.

Contact the Panel Members

John Bigay

John on Twitter: @jbigay
Barefoot Books on Twitter: @livebarefoot

Jennifer Fong

Jennifer’s Direct Sales and Social Media Blog: http://www.jenfongspeaks.com
Facebook: http://www.facebook.com/jenniferfong
Twitter: @jenfongspeaks
LinkedIn: http://www.linkedin.com/in/jenniferfong

Dan Macuga

Dan Macuga on Twitter : @Dan_Macuga
Dan Macuga on Facebook: http://www.facebook.com/dan.macuga
USANA on Twitter: http://twitter.com/USANAinc
USANA on Facebook: http://www.facebook.com/usanahealthsciences
USANA Blogs:
PR Blog: http://www.whatsupusana.com
Corporate blog: http://www.usana.com/blog

Shane Martindale

Email: shane.martindale@xango.com
Shane on Twitter:
Shane on Facebook:


Word of Mouth Marketing Association Honesty ROI/Assessment Tool: http://www.womma.org/ethics

CISCO Employee Internet Postings Policy: http://blogs.cisco.com/news/comments/ciscos_internet_postings_policy/

Jennifer Fong’s collection of Social Media resources on the web that may be of interest to corporate direct selling companies: http://delicious.com/jenfongspeaks

Social Media 101 Handout from Jennifer Fong

You are welcome to copy and distribute this handout (in its entirety…please do not edit or remove content) as part of your social media training for your salesforce.  Simply click the image below to download the handout.

This handout goes along with Jennifer’s free Social Media 101 call for independent direct sellers, which is pre-recorded and available to everyone.  You can access the call by clicking here: Social Media 101 for Direct Sellers

Social Media Public Service Message from Shane Martindale and our friends at Xango

Direct Sales and Social Media Corporate Online Community

If you are someone responsible for doing social media within your direct selling company at a corporate level, you are invited to join our online community of social media professionals.  Here we discuss best practices of social media in a direct selling environment, and share resources.  To request an invitation, email Jennifer Fong at jen (at) jenfongspeaks (dot) com.


Article: 13 Essential Social Media “Listening Tools” (free membership required to access content)

Article: How to Create a Free Listening Dashboard

Wikipedia: http://www.wikipedia.org/

Free Platforms/Tools:

Social Mention: http://www.socialmention.com
Google Alerts: http://www.google.com/alerts
TweetDeck (Local Twitter Viewing client): http://www.tweetdeck.com
HootSuite (Browser-Based Twitter Viewing Client): http://www.hootsuite.com

Paid Platforms:

Radian6: http://www.radian6.com/
Alterian SM2: http://socialmedia.alterian.com/
Meltwater Buzz: http://www.meltwater.com/products/meltwater-buzz/

SEO Tool

HubSpot: http://www.hubspot.com/

Social Media Writers (non-industry)

Chris Brogan
Dan Zarrella

Social Media Revolution Video

Need to Sell Social Media to Upper Management?  Check out this video.  Also a great visual to share with your field.