I don’t normally write about individual direct selling companies. Company-neutrality and all that.
And it’s still my rule.
But sometimes rules are made to be broken, and today is one of those days. I got an email a couple of weeks ago from Nick Beste. 2 1/2 years ago, while he was in college, he started a direct sales company for the guys. You see, direct selling is primarily inundated with products that appeal to women. It is our primary market, and we get together, eat cheese and drink wine, and shop together.
Well Nick decided the guys needed their own kind of party that was a little different. He asked me if I would tell you about it. At first I said no…neutrality and all that. But then he appealed to that part of me that is a sucker for a young entrepreneur looking for a little publicity. He asked if he could send some products and maybe I could MENTION them. I thought maybe I could do a piece about brands pushing the envelope in our industry, doing things differently, and weave a mention of them in. (And I still may do that post, because the influx of venture capital dollars is bringing fresh ideas to our industry and making us better, in my opinion.)
So just like your typical direct selling companies, you can host a party with ManCave (they call them MEATings…of course) where you can “eat, drink, and be manly.” You can play Hammerschlagen and Man Blocks. And drink beer.
Really, is there anything else to be said?