Sometimes I get a bit frustrated when I see “social media experts” dole out social media advice to direct sellers. “Everyone should have a Facebook Page!” “If you’re in business, you must be on Twitter!” And on and on. The problem with this advice is that it doesn’t take into account the realities of most direct sellers. Yes, there are the select few who actually have the time to devote to that level of social media strategy. And if you do, it will probably work for you.
But let’s be honest here. The vast majority of direct sellers devote about 5 hours per week to their businesses. Maybe a few more hours if they have a party that week. Now I know leaders and full-timers devote more time. But the MAJORITY spend a minimum amount of time.
Now if you’re spending those 5 hours trying to support all your social media presences, and think you’re working your business, you are sadly mistaken.
I am calling out social media people that are giving advice to the direct selling industry. You MUST understand your market if you’re going to give good advice. It is not realistic or practical for most direct sellers to have a Facebook Profile, a Facebook Page, a LinkedIn account, a blog, and a Twitter account, and support them all effectively. There will be no time left to book, sell, and recruit (in other words, work the business and make money.)
Stop looking at the advice given to businesses working 40+ hours per week, and focus on the needs of THIS industry. And that is NOT to sign up for every service under the sun.
The average direct seller will do JUST FINE with just a Facebook Profile. If you add a Group to the mix, great. It makes it easier for customers to find your contact info.
But enough with telling direct sellers to do everything else. Social media has to be just as duplicatable as everything else we teach in this business. Let’s focus on THIS model, and encourage people to get out there and make some money, OK?
Image Credit: Shooting Brooklyn