Earlier this week I wrote about Facebook Events, and how there are certain things folks are doing with them that damage their credibility. Today I want to talk with you about another oft-abused feature, and that’s the application invite.
An application invite is when you invite someone else on Facebook to join you on an application, play a game, etc. I find these intensely irritating. As someone using social media for business, I haven’t the slightest desire to waste my time on Facebook playing games. If you do spend your time on it, fine. That’s your business (you’d better not consider that work time!)
But what stuns me is when I get game invitations from people I don’t even know, asking me to participate in the latest iteration of Farmville, Zooville, or whatever else people are currently playing.
Folks, let me be clear. If you are using social media for business, you should NOT be sending game invites to random friends. Period. This is spam, and it wastes people’s time.
In addition to damaging your credibility and annoying people, it damages you in another way too. You see, as soon as you send one, the recipient has the option of a link that says “Ignore all invites from this friend.” I make liberal use of this link. So the first time you send me one of these unbelievably annoying invites, it will also be your last time. I’ll never see another thing you send. You won’t know, of course. Perhaps the next thing you send is something to do with your business. I won’t see it. Ever again. You’ve been blacklisted. And so now your efforts to market to me are in vain.
Folks, is that silly game invite really worth the risk?
If you MUST send game invites, send them to your mom. Leave your business contacts out of it. They’re unprofessional, make you look bad, and potentially lose you customers.
Use your head. Knock it off.