Ethics and Direct Selling

Yesterday I wrote about how a well-known social media speaker and author made the statement that the majority of people and companies in MLM are unethical scammers. Clearly, I disagree. 🙂

But you know, we can do more to change this perception. If you are a direct seller, it’s YOUR job to make sure that you hold yourself to the highest level of ethics in every thing you do. For example:

  • Don’t promise easy riches and wave around a paycheck. Instead, tell prospects exactly what kind of work is involved in running a profitable direct selling business.
  • Tell the whole truth, all the time.
  • When coaching people on your team, make sure they know that it’s more important to be honest than to recruit.
  • The foundation of your business is PRODUCT. Don’t make the mistake into thinking it’s all about opportunity. You get paid because product is sold. This is the foundation of an ethical direct selling business, and is what differentiates a legitimate business from a pyramid scheme.

The Direct Selling Education Foundation, in collaboration with the Council of Better Business Bureaus, did a wonderful series of videos on ethics in the industry. They address things like product and earnings claims. You can view them all here. Watch them yourself. Share them with your team.

And most importantly, do the right thing. And make sure your team does, as well.

It’s up to us to show people the ethics our industry values. We may not be able to change everyone’s minds. But we sure can shine a light on what the industry is really about.

How will you do your part? Would love for you to share in the comments below.

8 Responses to Ethics and Direct Selling
  1. christine
    February 27, 2012 | 6:28 pm

    I think there’s a few bad eggs who’ve given the rest of us who try hard to be good in our businesses a bad name. Glad that the DSA is in place though and that my company has a good guideline procedure in place.
    christine recently posted..Scentsy Ireland Catalogue Spring | Summer 2012

  2. Pola
    April 5, 2011 | 8:44 pm

    I love that you are bringing more awareness to the business model and ethics of how we present ourselves in this industry. Love the tips that you have shared on implementing Facebook tools…most helpful. As someone over 50 I find the learning curve can be a bit tricky; but your step by step instructions have been truly AMAZING. THANK YOU .
    Pola

  3. Kristy Pool
    April 5, 2011 | 5:41 pm

    Thanks for the great article. It is great to have the DSA, who have set some very good ethical guidelines for direct sales companies to operate by. I know the direct sales company I am a part of uses those guidelines and reminds us of them. It is good for business all the way around.

  4. Tanya
    March 31, 2011 | 2:38 pm

    Great Post Jen!

    I totally agree with Sharon…it IS the product and consultants working to get the product(s) out to the masses that counts! Being ethical and HONEST should be a number one priority.

    No matter what group we are a part of in this crazy world, there will always be some greedy bad apples in the bunch, but the MORE honest and integrity driven people there are, the better it will be. Keep striving to make it great! Thanks for sharing the videos too! I will be watching and sharing them as well!

    Tanya
    Tanya recently posted..Let’s Get Socal Media

  5. Leigh Bordelon
    March 31, 2011 | 12:57 pm

    Thanks, Jennifer. I know so many ethical distributors, and to lump them with the bad apples is unfair and insulting. These people work very hard to provide amazing service to their customers and represent our products with honesty, enthusiasm and conviction.

  6. Sharon Mayers
    March 31, 2011 | 10:22 am

    Hi Jen
    This a subject near and dear to my heart! I am constantly teaching my team not to make wild income claims and always let their potential recruits that there is actually work to be put in before any kind of success can be realized!

    You are absolutely correct! Any Direct Selling company’s success is based primarily on PRODUCT and Consultants WORKING to move that PRODUCT.

    Thanks for sharing the videos!
    Sharon
    Sharon Mayers recently posted..Earn &amp Learn Direct Selling Fair-Sherri Platt Otcenasek

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  2. What is a Pyramid Scheme? | Direct Sales and Social Media | Jennifer Fong's Blog
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