But you know, we can do more to change this perception. If you are a direct seller, it’s YOUR job to make sure that you hold yourself to the highest level of ethics in every thing you do. For example:
- Don’t promise easy riches and wave around a paycheck. Instead, tell prospects exactly what kind of work is involved in running a profitable direct selling business.
- Tell the whole truth, all the time.
- When coaching people on your team, make sure they know that it’s more important to be honest than to recruit.
- The foundation of your business is PRODUCT. Don’t make the mistake into thinking it’s all about opportunity. You get paid because product is sold. This is the foundation of an ethical direct selling business, and is what differentiates a legitimate business from a pyramid scheme.
The Direct Selling Education Foundation, in collaboration with the Council of Better Business Bureaus, did a wonderful series of videos on ethics in the industry. They address things like product and earnings claims. You can view them all here. Watch them yourself. Share them with your team.
And most importantly, do the right thing. And make sure your team does, as well.
It’s up to us to show people the ethics our industry values. We may not be able to change everyone’s minds. But we sure can shine a light on what the industry is really about.
How will you do your part? Would love for you to share in the comments below.