I have recently been helping a few direct sales companies with Facebook Ad campaigns specifically targeted towards lead generation. And they’ve been very successful, helping these companies target the kinds of people most likely to be successful in the business. (If your company needs help with designing ongoing lead generation campaigns, please contact me.)
There are many reasons this type of campaign can be so successful: they don’t have to cost a lot to be successful, you can be very specific about who you target, and if you know what you’re doing, they don’t take all that long to administer. It’s very important, however, to monitor your results and change things up regularly.
Here are a few best practices to keep in mind when creating lead generation advertising campaigns:
- Your Landing Page Matters – You must create landing pages that will convert the traffic you generate as a result of your ads. Therefore, your ads and landing page must contain similar language, and the page itself needs to be highly concise. I highly recommend creating several versions of your landing page in different places, and seeing which converts best.
- Ask for What You Want – When creating ads, think about what you’re asking for. If you’re looking for recruits, don’t talk about the product. Rather, focus on the type of person you’re looking for, and highlight what would interest them in your opportunity.
- Coordinate Your Ads and Page Content – One of the biggest mistakes advertisers often make is running their ad campaigns and page content in separate departments. By coordinating what you post with your ads, you can create higher conversions and more interest. In fact, we often promote specific page posts and campaigns as part of the ad campaigns we design for clients.
- Target Carefully – Facebook’s Power Editor for ads gives you a wealth of opportunity to specifically target the kind of person you’re looking for. By carefully designing custom audiences for your ads, you have the opportunity to display your ads to the people most in line with who you’re looking for.
Facebook Ads can be such a powerful took when you’re trying to generate leads for your business. Have you used them? What techniques have worked best for you? Would love to read your thoughts in the comments below!