Facebook Can Help You Get Party Bookings

A really interesting thing happened to me last week, and I want to share it with you because I feel like it has an impact on the way we’re coaching our hostesses.  Last week I hosted a Maidenform at Home party (disclosure: client).  Knowing a thing or two about what I’m supposed to do as a hostess, I followed all the golden host coaching procedures…voice invites with evite follow-ups, Facebook event to remind guests to come, follow-up calls…the works.

But I also did a couple of other things with Facebook.  A day before and the day of the party, I mentioned I was having the party, and tagged both the company as well as my consultant on Facebook.  The day after the party (which was a ton of fun, by the way) I had guests posting on my Profile Wall, as well as in the Facebook Event about how much they enjoyed it.  Another consultant from the company that I happen to know posted on my wall the day after asking how it went, so I was able to tell her in public how much fun we had.

The result?  A friend on Facebook (not someone I knew well, or invited to the party) private messaged me the next day asking me for the consultant’s contact information, so she could have a party.

THAT, my friends, is the power of Facebook marketing.

So think about this for a minute…are you coaching your hostess to talk about her party on Facebook?  Let her know that it can help remind her friends to come. (I attended a party recently, and posted on my Facebook Page that I was going.  I asked for advice on which piece to choose from the jewelry.  A couple of guests came that night who only remembered about it because they saw my post.)  Suggest that the hostess tag you in her posts, so they can contact you if they have a question or want to place an outside order.  After the party, post a message on her wall telling her how much fun it was, and how awesome her friends are.  It’s a way to build positive enthusiasm around your business, and the party experience.

How do you use Facebook to promote your parties, or your business?  Would love to read your thoughts in the comments below!

7 Responses to Facebook Can Help You Get Party Bookings
  1. Rhena Lindsey
    April 30, 2011 | 7:14 pm

    Leigh with Shaklee told me about you. Just love your tips about hosting a party and doing these goodies on fb.

  2. Barb Maurais
    October 29, 2010 | 2:45 pm

    Great blog, Jen 🙂 I couldn’t wait to find out how your party went. It was so much fun thinking about and wondering what had gone on. The VALUE came from MY interest and curiosity in how the party went and that ignited the followup conversations that have been ongoing w/the consultant.
    I appreciate how you are able to take real situations and have us look at them from a slightly different perspective. You are an awesome role model!!!

  3. Jenny Dammann
    October 29, 2010 | 9:38 am

    Oh duh, yes… I see now. You were a hostess and tagged the company, not a consultant. Big difference 🙂

  4. Melissa Laverty
    October 29, 2010 | 8:54 am

    YEAH!!! Love this post Jennifer. I’ve even had team members ask their guests to post the scrapbook pages they’ve created at the party on Facebook. It’s a great way to get the word out! And it’s keeping it social! Thanks.

  5. Jenny Dammann
    October 29, 2010 | 8:49 am

    I have to agree… except I have a comment and a question. I am actually a consultant for a DS company, and my bookings have gone way up since I started using Facebook to get the word out.

    Question I have… you mentioned that you tagged the company on your post. So… many DS companies have policies where they don’t encourage, or even allow you to tag them when you’re discussing any parties you may have, or your own personal site(s). Thoughts on this?

    THANKS once again for a rockin’ post!

    • Jennifer Fong
      October 29, 2010 | 9:26 am

      Jenny, as you know I write a lot of social media policy for DS companies, and I’ve NEVER seen a policy that says you can’t tag the company. Obviously you wouldn’t tag the company to self-promote and provide a link to your personal website, but if you’re expressing enthusiasm for a booking, and giving people a way to check out the company, that’s marketing for the company. In my view that’s a positive.

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