A really interesting thing happened to me last week, and I want to share it with you because I feel like it has an impact on the way we’re coaching our hostesses. Last week I hosted a Maidenform at Home party (disclosure: client). Knowing a thing or two about what I’m supposed to do as a hostess, I followed all the golden host coaching procedures…voice invites with evite follow-ups, Facebook event to remind guests to come, follow-up calls…the works.
But I also did a couple of other things with Facebook. A day before and the day of the party, I mentioned I was having the party, and tagged both the company as well as my consultant on Facebook. The day after the party (which was a ton of fun, by the way) I had guests posting on my Profile Wall, as well as in the Facebook Event about how much they enjoyed it. Another consultant from the company that I happen to know posted on my wall the day after asking how it went, so I was able to tell her in public how much fun we had.
The result? A friend on Facebook (not someone I knew well, or invited to the party) private messaged me the next day asking me for the consultant’s contact information, so she could have a party.
THAT, my friends, is the power of Facebook marketing.
So think about this for a minute…are you coaching your hostess to talk about her party on Facebook? Let her know that it can help remind her friends to come. (I attended a party recently, and posted on my Facebook Page that I was going. I asked for advice on which piece to choose from the jewelry. A couple of guests came that night who only remembered about it because they saw my post.) Suggest that the hostess tag you in her posts, so they can contact you if they have a question or want to place an outside order. After the party, post a message on her wall telling her how much fun it was, and how awesome her friends are. It’s a way to build positive enthusiasm around your business, and the party experience.
How do you use Facebook to promote your parties, or your business? Would love to read your thoughts in the comments below!