Facebook Isn’t Showing Your Posts to As Many of Your Fans: What To Do About It

Facebook recently announced that they are changing their algorithm for showing Business Page posts. They are displaying your posts to fewer of your fans in the news feed.

While this is disappointing for Page owners, from a business standpoint I completely understand why they’re doing it. Facebook has to monetize the service better if it’s going to change the direction of its drooping stock price, and they need to sell more advertising. If you want your posts to show up for more of your fans, you’re going to need to pay for it.

I know it’s disappointing, but this isn’t something that is going to change. Just be glad you got free advertising for your business for as long as you did.

Over the last week, we have noticed a pretty significant drop in the number of people who have seen the posts of the Pages we manage over at Jen Fong Media, LLC for our clients. While some of this is unavoidable, here are some of the tactics we’re using to maximize post visibility:

  • Making sure every post includes a photo, video, link or poll. Posts that are not purely text-based typically get better visibility.
  • Changing up the times we post. We are once again experimenting with the best times to post for our audience. For example, with one of our clients, we find that if we post at 11:30 pm ET, we have a significant number of additional pageviews on the blog by morning.
  • Increasing the frequency of posts. We’re going with the assumption that Facebook is not showing our posts to the same people every time, so we’re posting more often with the goal of reaching more people. Of course we walk the careful line of not wanting to annoy people, but with value-based content, we’re hoping not to annoy people.
  • Running campaigns. Campaigns are a great way to get people to share your posts (posts from individuals are more likely to show up than posts from Pages.) So we run a contest, give away a free ebook, or do something else that gets people excited enough to share our posts.
  • Advertising. If you really want a particular post to show up, you’ll have to pay for it. Facebook gives you a number of options, from Offers to Ads to Sponsored Posts. These don’t cost a lot, but they are often the best way to reach your fans with an important message. When we’re doing some kind of campaign with our clients, we often tie advertising into it so that we increase the exposure of the campaign.

This is all, of course, an ongoing experiment (as most of social media is.)

Have you seen a decrease in the number of post views on your business Page? What are you doing about it? Would love to read your thoughts in the comments below.

9 Responses to Facebook Isn’t Showing Your Posts to As Many of Your Fans: What To Do About It
  1. Eileen
    January 20, 2013 | 10:47 am

    Thanks for highlighting the problem and how we can resolve it .
    Eileen recently posted..Valentine’s Day Craft- cute Valentine’s Gift Card

  2. Bonnie Cribbs
    October 18, 2012 | 5:31 pm

    I thought the same thing when I first heard Facebook had changed the algorithm – Thanks for the free advertisement in the past. You had some great tips. Pictures and videos get commented on so much more than just a status update by most people, but as word has gotten out about this, the news feeds are so picture heavy. It’s going to be interesting to see how long it lasts before they change again.

    Love your blog – thanks for the great content!
    Bonnie Cribbs recently posted..Great Skin Care, There’s An App For That with PerSKINality

  3. Gayle W.
    October 6, 2012 | 7:18 am

    This is one of the many reasons I’m not a big fan of Facebook. Speaking from a personal users point of view, it irritates me that they decide what I should and shouldn’t see. If I ‘like’ a business page, which I don’t do often, it’s because I actually want to see what the company is posting. All posts – not a few, not just promoted ones, ALL the posts. Yes, I understand they need to ramp up revenue. That’s because a) paid ads aren’t working and ad revenue is dropping, and b) because of their stock debacle. So now we all have to suffer because of their FAIL?

    From a business standpoint, I think this is going to be a hardship on the gazillions of small businesses who won’t be able to afford paying for the “privilege” of boosting their updates.

    Despite all the hullabaloo over their numbers, the number that really matters is active users. People are getting bored/tired/fed up with FB and looking elsewhere. I’m really wondering if all the time and effort involved is going to be worth it.
    Gayle W. recently posted..World Card Making Day + Jolly Christmas

  4. Jaclyn
    October 5, 2012 | 8:26 pm

    We recently launched our website and had noticed a significant drop of fan engagement. It was very discouraging and we had no idea what we had done wrong. Once I found out about the new Facebook changes it all made sense. Bad timing and bad luck for us! At least now we know why and are ready to pay for FB advertising. Thanks for the tips!

  5. Vicky Tait
    October 3, 2012 | 12:48 am

    Jennifer
    Thank you as this explains a lot. I have started picking a couple of good posts each week to promote, at least one being a blog so it not only increases Facebook Traffic but also that of my Blog.
    I have been amazed at how this strategy, in just 2 weeks, has lifted my reach from 400 to over 3000 people.

  6. Yapha
    October 2, 2012 | 12:28 pm

    Thank you so much for explaining what has happened! I appreciate your helpful tips as well.

  7. Nancy
    October 1, 2012 | 12:46 pm

    keep us posted!

  8. Bee Barnsley
    October 1, 2012 | 10:53 am

    Thank you for highlighting this. I had noticed a lower figure for ‘people who saw this post’ and thought something had changed!

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