I was a hold-out on the Facebook Page for a long time. I didn’t like the idea of splitting my personal and professional self down the middle, and I greatly enjoyed the two-way communication that being Facebook friends allowed. I created an opt-in area for folks in the form of a Facebook Group, and this was the place that I shared business-specific messages and offers. But I was still friends with everyone on my Profile.
And then Facebook changed Groups. No longer did people have the ability to opt-in. Rather, they were added to Groups whenever someone else decided they should be added, and had to opt-out instead. I no longer felt this was a good solution for direct sellers. Pages were now a better option.
Since I was going to be recommending Facebook Pages now, I felt I had to get familiar with them myself. Therefore, I set up my own Facebook Page, and began learning best practices. I also stayed friends with folks through my Facebook Profile.
And thus the challenge with split personality began. Since I was connected with business contacts in two places, what should I share through my Profile and what through the Page? I didn’t want to duplicate content. But at the same time, I have personal friends who I KNOW are consuming my business content, simply because I post through my Profile. Every now and then someone I wouldn’t have expected mentions to me that they use my content. I didn’t want to lose that.
So where was the line? In the beginning it was challenging, but it’s gotten easier. In today’s post, I want to share with you what I’ve learned.
- Share your blog in both places. When blog posts are full of valuable content, they can be enjoyed on your Profile as well as your Page. I do try to space out the postings, however, so they don’t show up on my Profile and Page at the same time (and therefore annoy people connected to both.)
- Keep your Page mostly business. Even though I love to share recipes and funny stories about my kids, I save that for my Profile. I figure that if people have only joined my Page, they have done so for the information I share. So I try to provide consistent value for that audience. However I try to do so with a sense of my personality. I try to keep it fun. It’s about finding that balance, so that people enjoy coming to your Page.
- Make your Page the place for questions. If people come to you with specific questions related to your business on your Profile, encourage them to post those questions to your Page. What this does is keep all the answers in one place, for everyone to see. It also makes your Page a valuable resource that people come to rely on, and visit.
- Use your Profile for more subtle posts about your business. You won’t be posting your latest special on your Profile. But you can use your Profile to talk about things you’ve done in your business. Talk about how much you enjoy the people on your team. How much fun a party was last night. How excited you are to be going to national conference. How excited your husband was when he learned you had earned the incentive trip. This sort of thing peaks people’s interest. You can also share more generic informational content that your friends may appreciate and use.
- Don’t duplicate your posts. It is very likely that you will have a lot of people who are connected to you on your Page and Profile. Don’t annoy them with the same post twice. That just clutters up the News Feed. Instead, take the time to craft messages for a business-only audience, and one that is likely to include your personal friends. Sometimes you may need to get the same message to both groups. But customize it. And just like with your blog, consider posting the messages at different times.
So those are some of the ways that I manage content between my Profile and Page on Facebook. I would love to hear what you do. Please share your thoughts in the comments!