As I wrote yesterday, I can no longer recommend Facebook Groups for direct sellers because of the fact that they are no longer opt-in. Customers and prospects must be given the choice as to whether or not they want to receive business messages from you. I liked the old Facebook Groups a lot for direct sellers. Unlike Facebook Pages, they allowed you to message the inbox, and they were a private place you could list ALL your contact information, making it easy for customers to use the communication method they were most comfortable with to reach you.
There are, of course, advantages to Facebook Pages, too. The updates to a Facebook Page appear in the news feed. Plus, they are public and indexed by Google, which means that people can find them easily. This can result in more exposure for your business.
However I must caution you before you jump into Pages. They can become very time consuming if you’re not careful. There are SO many things you can add to a Facebook Page. Please remember that your first priority is NOT Facebook. It’s to sell products and recruit new people into the business. This is how you make money.
You should also continue to consider your Profile your home base. A Page does not give you insight into what is going on in people’s lives, which is the foundation of relationship-building. So continue to friend all your customers and prospects when you can, so you can do the daily stuff…comment on their statuses and pictures, share good resources, get to know people.
I recently added a Page to my own marketing mix, and I have to tell you that it’s not my favorite. I feel like I have to split myself into two. It may come more naturally the more that I do it, but the value I’m used to sharing through my profile is now split, and I feel like people I’m connected to through my Profile may be missing out on the items I post to my Page. (I am also sometimes surprised by how people in other segments of my lives will comment on my business-related posts. I don’t want to lose that!) So now I’m trying to balance sharing value in two places. (BTW, if you’d like to check out and “Like” my Facebook Page, click here: JenFongSpeaks on Facebook.)
I promised you this week that I’d discuss making the switch to Pages. So for today, I want you to think about your goal for a Facebook Page, and whether or not you really need one. (You don’t HAVE to have a Facebook Page to be successful. The most valuable thing we do on Facebook is build relationships, and that can be done effectively through a Profile.)
So make your plan. Write down:
- What you want the page to do for your business (Get more bookings? Increase sales? Find more recruits?)
- Who you want to reach with your page, and the kind of content they would value. (The way we market to a 20-something is very different from the way we market to a Baby Boomer.)
- What you plan to post to your Page (Links to articles? Daily tips or recipes? Photos? Videos? Plan it out.)
- How you will get the word out about your new Page
It’s not time to set up and publicize your Page yet. First, make your plan. And decide if it’s worth the time you’ll invest.
Tomorrow we’ll talk about the basics of setting up a Facebook Page for a direct selling business, and how to keep the bells and whistles in perspective, so you don’t wind up in the business of babysitting your Facebook Page.
Would love to hear your thoughts on all this in the comments below!
image credit: Jay Cameron