Facebook Pages for Direct Sellers: What to Do First

As I wrote yesterday, I can no longer recommend Facebook Groups for direct sellers because of the fact that they are no longer opt-in.  Customers and prospects must be given the choice as to whether or not they want to receive business messages from you.  I liked the old Facebook Groups a lot for direct sellers.  Unlike Facebook Pages, they allowed you to message the inbox, and they were a private place you could list ALL your contact information, making it easy for customers to use the communication method they were most comfortable with to reach you.

There are, of course, advantages to Facebook Pages, too.  The updates to a Facebook Page appear in the news feed.  Plus, they are public and indexed by Google, which means that people can find them easily.  This can result in more exposure for your business.

However I must caution you before you jump into Pages.  They can become very time consuming if you’re not careful.  There are SO many things you can add to a Facebook Page.  Please remember that your first priority is NOT Facebook.  It’s to sell products and recruit new people into the business.  This is how you make money.

You should also continue to consider your Profile your home base.  A Page does not give you insight into what is going on in people’s lives, which is the foundation of relationship-building.  So continue to friend all your customers and prospects when you can, so you can do the daily stuff…comment on their statuses and pictures, share good resources, get to know people.

I recently added a Page to my own marketing mix, and I have to tell you that it’s not my favorite.  I feel like I have to split myself into two.  It may come more naturally the more that I do it, but the value I’m used to sharing through my profile is now split, and I feel like people I’m connected to through my Profile may be missing out on the items I post to my Page.  (I am also sometimes surprised by how people in other segments of my lives will comment on my business-related posts.  I don’t want to lose that!)  So now I’m trying to balance sharing value in two places.  (BTW, if you’d like to check out and “Like” my Facebook Page, click here: JenFongSpeaks on Facebook.)

I promised you this week that I’d discuss making the switch to Pages.  So for today, I want you to think about your goal for a Facebook Page, and whether or not you really need one.  (You don’t HAVE to have a Facebook Page to be successful.  The most valuable thing we do on Facebook is build relationships, and that can be done effectively through a Profile.)

So make your plan.  Write down:

  • What you want the page to do for your business (Get more bookings? Increase sales?  Find more recruits?)
  • Who you want to reach with your page, and the kind of content they would value. (The way we market to a 20-something is very different from the way we market to a Baby Boomer.)
  • What you plan to post to your Page (Links to articles?  Daily tips or recipes? Photos? Videos?  Plan it out.)
  • How you will get the word out about your new Page

It’s not time to set up and publicize your Page yet.  First, make your plan.  And decide if it’s worth the time you’ll invest.

Tomorrow we’ll talk about the basics of setting up a Facebook Page for a direct selling business, and how to keep the bells and whistles in perspective, so you don’t wind up in the business of babysitting your Facebook Page.

Would love to hear your thoughts on all this in the comments below!

image credit: Jay Cameron

14 Responses to Facebook Pages for Direct Sellers: What to Do First
  1. April
    March 18, 2013 | 10:26 pm

    I am so thrilled to have found you. I was speaking to a member of compliance for my company and she couldn’t recommend you enough. I’ve been spending the last half hour reading through various posts about various topics. Currently, I’m focusing on learning about how to grow my business on Facebook. My company has health and wellness, skincare, and cosmetic products, so I have to be very careful about what I’m posting. I have two questions: First, is this article still current, with all the Facebook updates since 2010? As in, is there another post you’ve written that you would recommend for one who has yet to make a business page? Second, do you have an article you would recommend about what type of content a consultant should be sharing to build relationships with clients? Thank you for all that you do. Your content is invaluable!

    • Jennifer Fong
      March 19, 2013 | 8:10 am

      April, welcome! Yes, most of this is relevant, although I’m a bigger fan of Pages than I used to be. If you search the category Facebook Pages on this blog, you’ll find more recent articles. One of the articles I’ve written includes step-by-step instructions for setting up your Facebook Page as a direct seller, and another talks about selecting your cover image. Still other articles talk about writing engaging Facebook Page updates. So keep digging! There’s lots of free info here. Have fun!

  2. Penny
    October 29, 2010 | 1:35 pm

    I’m torn. I found that my group members don’t see & respond to my daily postings but do respond if I message them, which of course can become a bit much. So I like that with Pages, my posts show up in their newsfeed. However, having a page means it’s more for me to think about so that I don’t overwhelm members with personal and business posts every day. Hmm… Look forward to reading more from you, Jennifer! 🙂

    • Jennifer Fong
      November 2, 2010 | 11:05 am

      It’s all about finding the right balance for your audience. I find that I’m tending to do more personal-type posts that help people get to know me on my profile, and more business-related value posts on my Page. Hope that’s helpful! Thanks for commenting!

  3. Tisa Yonts
    October 21, 2010 | 7:54 pm

    Glad you are discussing these issues. I’m stuck in indecision about going forward with mine. I like the way I get posts from one page I liked in my FB feed. But I don’t notice that happening with other pages I’ve “liked”. Wonder why? I’d like my posts to show up in my followers FB feed.

    • Jennifer Fong
      October 25, 2010 | 9:29 am

      It would depend on when they’re posting. Technically, most of your pages SHOULD show up, at least in the Most Recent feed. But only when they’re posted. If you’re not online then, you could miss it. Key learning here…pay attention to when the majority of your fans are online!

  4. Brittney Jacoves
    October 19, 2010 | 11:38 am

    Is a “Page” the same as a “Fan Page”?

    • Jennifer Fong
      October 19, 2010 | 1:02 pm

      Yes.

  5. Jenna Tietze
    October 19, 2010 | 11:13 am

    I, too, have a FB page. Like you, Jen, I often feel split in two. I’ll post more “non-tangibles” on my personal page and more business-type postings on my business page.

    However, in some circumstances, I find I get more result when I actually post the business-type posting on my personal page. Strange! I try not to abuse the spam policy but I did it today to mix it up because every so often, someone will post out of the blue – and it happened this morning!

    It just reminds me to “share” my business page on my personal page to remind others about it! I know I often forget to “like” something and sometimes even forget what I like!

    I love your tips and have implemented many of them. Please keep them coming!

  6. Melissa Laverty
    October 19, 2010 | 9:00 am

    Question – I have an “old” group. Is it still an exclusive group…meaning, can anyone see it or do they have be “approved” by me? Are they still private?

    • Jennifer Fong
      October 19, 2010 | 9:12 am

      Melissa, as far as I know old groups are unchanged (at least for the moment.)

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